Brand Tone

empathetic, caring, and reassuring

Brand Values

• •Pet Well-being
• •Quality and Trust
• •Empathy
• •Community

Best Practices

• •Prioritize Pet-Centric Language: Always frame the narrative around the pet's feelings and experience. Use words like "comfort," "safety," "happiness," "calm," and "well-being" consistently.
• •Speak as a Fellow Pet Lover: Write in a warm, empathetic tone that resonates with the emotions of pet owners. Address the customer as someone who deeply cares for their animal companion.
• •Leverage Social Proof with Empathy: When using testimonials or user-generated content, add captions that reinforce the brand's values, such as, "We love seeing pups like Charlie finally get the rest they deserve."
• •Maintain a Reassuring and Trustworthy Voice: When discussing product features, connect them directly to a benefit for the pet (e.g., "The raised rim creates a sense of security..."). This builds confidence and justifies the purchase.
• •Be Consistent Across All Platforms: Ensure the caring, empathetic, and professional tone is maintained everywhere, from the website's FAQ page to responses to Instagram comments. This creates a cohesive and recognizable brand identity.

Social Perception

The public perception of Furbury is largely positive. Customers often praise the effectiveness of the products, particularly the calming beds, in helping their anxious pets. Positive reviews frequently mention the noticeable comfort and improved well-being of their dogs and cats. The brand is perceived as a caring and reliable provider of high-quality pet comfort solutions. The active and engaging social media presence, filled with images of happy pets, strongly reinforces this positive perception.

Copy Examples

• •That deep sleep feeling. ✨ A calm pup is a happy pup. Our Original Calming Bed is more than just a bed; it's a safe hug for your best friend. #Furbury #CalmPups
• •Is Your Dog Anxious? Give them the gift of calm. Furbury's vet-designed calming beds are proven to ease anxiety and promote restful sleep. Shop now for a happier pet.
• •The Original, The Best. Trusted by over 500,000 pets. Discover the comfort that started it all.
• •A quiet home is a happy home 🐾
• •Wrap them in love. Our ultra-soft calming blanket provides warmth and security, mimicking a gentle embrace to soothe your pet during stressful moments or cozy nights in.