Brand Tone

Caring & Compassionate, Passionate & Dedicated, Professional & Trustworthy, Friendly & Approachable, Stylish & Quality-Conscious

Brand Values

• •Animal Welfare & Comfort
• •Quality Craftsmanship
• •Customer Satisfaction
• •Style & Aesthetics
• •Safety
• •Support for Animal Rescue

Best Practices

• •Emphasize Pet Well-being: Always connect product features to the benefits for the pet's comfort, health, and happiness.
• •Highlight Craftsmanship & Quality: Use words like "handcrafted," "durable," "sturdy," "premium materials" to reinforce the quality aspect.
• •Maintain a Caring & Empathetic Voice: Acknowledge the challenges pet owners face (e.g., aging pets, pets with mobility issues) and position products as solutions.
• •Showcase Style & Design: Describe how the products can be a beautiful addition to the home, not just functional items.
• •Incorporate Customer Language: Use phrases and sentiments from positive customer reviews (e.g., "made life so much easier," "perfect for my small dog," "beautiful craftsmanship") to build relatability and trust.

Social Perception

Highly Positive, Problem Solvers, High-Quality Provider, Caring & Ethical, Trustworthy & Reliable

Copy Examples

• •Give your cherished companion the gift of easy access and comfort. Our handcrafted ramps are designed with love, for their well-being and your peace of mind.
• •Style meets stability. Discover our beautifully made pet furniture that not only looks great in your home but provides essential support for your furbaby.
• •Because they deserve the best. Each Furbaby Comforts piece is built with passion and precision, ensuring lasting quality for your beloved pet.
• •No more struggling. Help your furry friend reach their favourite spots safely with our sturdy and stylish ramps, custom-made for their needs.
• •More than just a cat tree, it's a work of art for your feline friend. Bring nature indoors with our unique, handcrafted designs that cats adore and you'll love to display.