Brand Tone

Passionate & Enthusiastic, Personal & Friendly, Expert & Knowledgeable, Quality-Focused & Artisanal, Helpful & Supportive

Brand Values

• •Quality Craftsmanship
• •Passion for Creativity
• •Customer Focus & Service
• •Authenticity & Transparency
• •Community

Best Practices

• •Embrace the Personal Story: Continue to share the journey of Emma and Mark as a family business. This builds authenticity and a friendly connection. Use "we" and "our" to foster this.
• •Highlight Quality & Craftsmanship Consistently: In product descriptions, blog posts, and social media, always emphasize the premium nature of the materials and the care that goes into their own creations or sourcing. Use descriptive adjectives that evoke texture and luxury.
• •Be Genuinely Enthusiastic: Let the passion for bear making and crafting shine through in all communications. Share tips, tutorials, and celebrate customer creations (with permission) to foster community.
• •Maintain a Helpful and Supportive Stance: Encourage questions, offer guidance on products, and be responsive. This reinforces the value of customer service and community support.
• •Use Clear, Warm, and Inviting Language: Avoid overly technical jargon where possible, or explain it clearly. The language should feel approachable and welcoming to both experienced artisans and newcomers to the craft. Ensure all communications reflect the joy and comfort the end products (bears) are meant to bring.

Social Perception

Highly Respected Supplier, Talented Artist (Emma's Bears), Reliable & Trustworthy, Specialized & Niche, Australian Based, Global Reach

Copy Examples

• •Headline: Unleash Your Creativity with Our Exquisite Faux Furs. Body: Discover a world of unparalleled softness and vibrant color. At Furaddiction & Emma's Bears, we meticulously source and create the finest faux furs and mohair, perfect for bringing your most imaginative bear and craft projects to life. Handmade passion, delivered to your door.
• •Headline: More Than Just Supplies, It's a Shared Passion. Body: From our family to yours, Emma's Bears and Furaddiction offer not only premium bear-making materials but a connection to a community that cherishes every stitch. Find everything you need, from unique hand-painted eyes to our exclusive patterns, and let's create something beautiful together.
• •Headline: Feel the Difference Quality Makes. Body: Why do artisans choose Furaddiction? Because they know our luxury faux fur isn't just fabric – it's the heart of their next masterpiece. Experience the density, the realistic touch, and the vibrant hues that make our customers rave. Elevate your art with materials you can trust.
• •Headline: Your Dream Bear, Made Possible. Body: Whether you're crafting your first friend or adding to a cherished collection, find inspiration and the finest supplies at Furaddiction & Emma's Bears. Explore our patterns, kits, and a rainbow of luxurious furs. Need a custom touch? We're here to help your vision take shape!
• •Headline: Crafted with Love, Shared with Joy. Body: Emma's Bears are more than just toys; they're handcrafted companions made with generations of passion. And the same dedication goes into every fabric and supply we offer at Furaddiction. Join our community of makers and feel the joy of creating with the best.