Brand Tone

Empathetic, Unconventional, and Empowering

Brand Values

• •Expertise & Experience
• •Innovation/Refinement
• •Understanding & Empathy
• •Empowerment/Solutions-Oriented

Best Practices

• •Emphasize Expertise and Empathy: Consistently highlight Billy Tee's credentials (Certified Hypnotherapist, NLP expert, first responder experience) to build trust and show that the unconventional name is backed by serious, compassionate expertise.
• •Use Testimonials (Ethically): If available and ethically sourced, client testimonials that speak to the effectiveness and unique approach of "Fun With PTSD" can be powerful in overcoming potential skepticism about the name and reinforcing the brand's value.
• •Address Concerns Directly: Acknowledge potential misinterpretations of the name "Fun With PTSD" and proactively explain the brand's mission to provide effective, compassionate solutions.
• •Showcase Success Stories: Share anonymized or consented case studies demonstrating how Billy Tee's methods have helped individuals manage and overcome PTSD symptoms.
• •Maintain a Consistent Brand Voice: Ensure all content, across all platforms, reflects the empathetic, unconventional, and empowering tone consistently.

Social Perception

The social perception is potentially controversial due to the provocative brand name. However, with consistent messaging, it aims to be seen as a source of Expertise & Experience, Innovation/Refinement, Understanding & Empathy, and Empowerment/Solutions-Oriented in the field of PTSD treatment.

Copy Examples

• •Discover the process.
• •Explore our seminars and 1-on-1 sessions designed to help you move forward, leveraging proven NLP techniques.
• •Ready for a new chapter?
• •Learn about Billy Tee's refined process.
• •Billy Tee offers expert hypnotherapy and NLP strategies to help you manage and overcome post-traumatic stress.