Brand Tone

Fun, Playful, Enthusiastic, Family-Oriented, Approachable, Vibrant, and Summery. Also Helpful, Informative, Reassuring and Conscious

Brand Values

• •Fun & Enjoyment
• •Family & Connection
• •Accessibility & Affordability
• •Ease of Use
• •Innovation
• •Safety & Reliability
• •Outdoor Activity & Lifestyle

Best Practices

• •Embrace "Fun" and "Ease": Every piece of copy, from product descriptions to social media captions, should exude enjoyment and simplicity. Use active, positive, and evocative language (e.g., "splash," "giggle," "discover," "effortless").
• •Speak to Families (and the Inner Child): Address parents as the primary buyers but use language that also resonates with the excitement of children and the universal desire for carefree fun. Use inclusive and relatable scenarios.
• •Keep it Vibrant & Visual: Use descriptive words that paint a picture of summer, sunshine, and happy moments, mirroring the brand's colorful imagery. Let the copy be as bright as the products.
• •Be Genuinely Helpful & Reassuring: When discussing practical aspects like setup, safety, or maintenance, maintain a clear, supportive, and straightforward tone. This builds trust and reinforces the "ease of use" value.
• •Focus on Experiences & Benefits: Highlight the memories to be made, the laughter to be shared, and the relief from summer heat, rather than just listing product features. Connect the product to the desired emotional outcome.

Social Perception

Largely perceived as a go-to brand for affordable and accessible summer fun, especially for families with children. Customers appreciate the variety of products, attractive designs, and the ease with which they can create a backyard oasis. The brand is seen as delivering good value for its price point.

Copy Examples

• •Headline: Summer Days & Sunny Rays! ☀️ Body: Make this summer unforgettable! Our pools are easy to set up, so the fun starts faster. Dive into happiness with Funsicle! #FunsicleFun #BackyardBliss #SummerMemories
• •Headline: Your Perfect Summer Escape is Here! Body: From quick splashes to all-day lounging, Funsicle has the perfect pool for your family and budget. Easy to install, built for fun. Find your Funsicle today and make waves! [Shop Now Button] #FunsiclePools #SummerVibes #FamilyFun
• •*(Upbeat trending audio)* Text Overlay 1: Unbox Happiness! Text Overlay 2: Setup in a Flash! ⚡ Text Overlay 3: Instant Summer Upgrade! 😎 Caption: Level up your backyard! Funsicle = Max fun, min fuss. Who's ready to dive in? #Funsicle #PoolParty #EasySetup #SummerFun
• •Headline: Elevate Your Summer with the Oasis Designer Pool. Body: Why just cool off when you can do it in style? Our Oasis Designer Pool brings elegance and endless fun to your backyard. Featuring durable materials, our simple SmartConnect™ setup, and a chic design, it's the ultimate staycation station. Create lasting memories, season after season.
• •☀️ Splash Alert! Your Best Summer Starts with Funsicle! Email Body Snippet: Hey Summer Lover! Ready to turn your backyard into the ultimate fun zone? Funsicle pools and floats are here to make it happen. Easy, affordable, and oh-so-fun! Click here to explore our hottest summer deals!