Brand Tone

Playful, energetic, and adventurous, informal and youthful, confident and enthusiastic.

Brand Values

• •Freedom and Spontaneity
• •Self-Expression
• •Community and Shared Experiences
• •Practicality

Best Practices

• •Prioritize the User's Voice: Make user-generated content the hero of social media, adopting a celebratory and appreciative tone when reposting to build authentic community trust.
• •Speak the Language of Adventure: Use active, exciting verbs and frame products around experiences, such as "gear up for your next escape" or "your festival sidekick."
• •Keep it Conversational and Engaging: Use questions, polls, and calls-to-action that invite a response, and employ emojis and relevant slang naturally to maintain a youthful and informal tone.
• •Balance Fun with Function: While maintaining a playful tone, briefly mention practical features to add value and address key customer motivations, such as security or durability.
• •Maintain Visual and Verbal Consistency: Ensure the energetic and vibrant tone of the copy is matched by the visual identity across all platforms, using bright colors, dynamic photos, and exciting videos.

Social Perception

Positive, viewed as a trendy and authentic brand that understands its niche audience. It is seen as a go-to for festival and rave attire, actively building a strong community through user engagement, with minimal negative sentiment.

Copy Examples

• •You bring the energy, we'll hold your stuff. 🔥 @(username) living their best life at @(event) with our Cosmic Trip fanny pack. Where’s the party this weekend? Tag your festival squad! 👇 #funpockets #festivallife #handsfree
• •Your Adventure Accessory Is Here. Tired of juggling your phone, keys, and wallet? Our fanny packs are designed for music lovers and explorers. With three secure pockets and epic designs, you'll be ready for anything. Shop the collection now!
• •Leave the baggage behind. Keep the fun in front. Your perfect hands-free companion awaits.
• •Warning: Our new collection may cause extreme wanderlust. ✨
• •Phone, keys, wallet, good vibes. ✅ What are your four essentials for a weekend adventure? #funpockets