Brand Tone

Aspirational yet Accessible, Enthusiastic and Engaging, Proudly Pakistani/Cultural, Confident, Customer-Centric and Responsive

Brand Values

• •Artistic Expression & Craftsmanship
• •Accessibility & Affordability
• •Quality
• •Customer Satisfaction
• •Cultural Pride & Local Connection
• •Individuality and Elegance

Best Practices

• •Embrace "Affordable Luxury": Consistently balance aspirational language with the clear value proposition of accessibility. Use words that evoke quality, craftsmanship, and a premium experience, but always tie it back to smart, affordable choices.
• •Be Confidently Transparent: Own the "inspired by" or "perfume impression" identity. Build trust by being upfront about what you offer, focusing on the quality of your interpretation and the value provided, rather than trying to obscure the nature of the products.
• •Amplify Authentic Voices: Encourage and showcase genuine customer reviews and testimonials, especially video content on platforms like TikTok. This peer validation is powerful and reinforces the brand's claims in an authentic way. Let happy customers be your advocates.
• •Infuse Cultural Richness (Subtly or Overtly): Continue to weave in the narrative of Lahore's artistic heritage where appropriate. This adds a unique dimension to the brand story and can create a deeper connection with customers who appreciate culture and craftsmanship.
• •Maintain Energetic & Engaging Dialogue: Especially on social media, keep the tone responsive, enthusiastic, and interactive. Ask questions, run polls, respond to comments quickly and positively, and make customers feel like part of the Funoon community.

Social Perception

Generally positive, perceived as a good option for affordable "inspired by" fragrances in the Pakistani market. Strong and growing following, particularly on TikTok. Acknowledgment and acceptance that these are "impressions" with focus on value for money.

Copy Examples

• •Headline: Experience Luxury, Intelligently. Body: Why pay for a label when you can own the essence? Funoon Fragrances brings you the world's most beloved scents, reimagined with artistry and accessible to all. Discover your signature, without the splurge. #FunoonFragrances #InspiredByLuxury #AffordableElegance
• •Headline: Lahore's Art, Bottled. Your Scent Story. Body: Each Funoon fragrance is a tribute to the vibrant culture of Lahore, crafted to perfection. Unleash your individuality with scents that tell a story as unique as you are. What will your Funoon story be? #ScentOfLahore #ArtisticPerfumes #MyFunoon
• •Headline: Compliments Incoming! Meet Urban Legend. Body: Ready to turn heads? Our bestseller, Urban Legend, is more than a fragrance – it's a statement. Bold, captivating, and unforgettable. Join the legends. #UrbanLegend #Funoon #BeTheLegend #PakistanPerumes
• •Headline: The Funoon Promise: Quality You Can Trust, Prices You'll Love. Body: We meticulously craft our perfume impressions using the finest ingredients to ensure an authentic and long-lasting experience. And with our money-back guarantee, your satisfaction is always assured. Dare to compare. #FunoonQuality #SmartScent #FragranceLover
• •Headline: From Our Hands to Yours: The Art of Scent. Body: At Funoon, perfumery is an art. We pour passion and precision into every bottle, creating impressions that honor the originals while celebrating your unique style. Explore the collection and find your masterpiece. #CraftedScents #FunoonArtistry #PerfumePerfection