Brand Tone

Playful, eclectic, direct, and slightly unconventional

Brand Values

• •Individuality/Self-Expression
• •Happiness/Fun
• •Diversity
• •Comfort
• •Playfulness

Best Practices

• •Use inclusive and accessible language.
• •Focus on benefits rather than features.
• •Incorporate a sense of humor where appropriate.
• •Maintain a direct and simple style.
• •Encourage individuality and self-expression.

Social Perception

A brand that celebrates individuality, happiness, and unconventional style, offering a diverse range of clothing for all ages.

Copy Examples

• •"Get your little ones ready for fun in the sun with our vibrant swimwear collection!"
• •"Express yourself with our unique t-shirts, designed to celebrate individuality."
• •"Stay cozy and stylish with our 'MASARRETES' feminist-themed sweatshirts."
• •"Funny Happy Kids: Where happiness meets style!"
• •"Embrace your inner rebel with our Che Guevara Revolution tee."