Brand Tone

Friendly, Energetic, and Supportive, with a humorous and approachable style.

Brand Values

• •Quality
• •Speed and Efficiency
• •Community
• •Creativity and Trendiness
• •Accessibility

Best Practices

• •Embrace the "Enthusiastic Helper" Persona: In every piece of copy, from social media captions to customer service emails, write as if you are an excited friend who is genuinely invested in the customer's success. Use positive language, emojis, and a supportive tone.
• •Prioritize "We" and "You": Frame your copy around a partnership. Use "we" to talk about the brand's commitment ("We print in-house...") and "you" to focus on the customer's benefit ("...so you can create beautiful shirts"). This fosters a sense of collaboration.
• •Keep it Simple and Energetic: Use clear, concise language. Avoid overly technical jargon where possible. Employ short sentences, exclamation points, and active verbs to maintain an energetic pace that reflects the brand's promise of speed and efficiency.
• •Show, Don't Just Tell: Instead of just saying "high quality," explain what that means in your content: "We use top-quality inks, film, and powder for rich colors and lasting strength, tested through repeated washings." Use video and high-quality photos to visually reinforce your claims.
• •Be a Community Leader: Actively manage and engage with your Facebook group and social media comments. Answer questions promptly, celebrate customer creations by sharing user-generated content, and ask for feedback. This reinforces your values of support and community, making the brand feel more human and trustworthy.

Social Perception

Reliable and high-quality supplier, helpful resource for crafters, and a trustworthy brand.

Copy Examples

• •✨ Fresh Designs Have Dropped! ✨ Get ready to press the sassiest, trendiest styles of the season. From spooky season vibes to retro-cool, we've got the transfers your customers will love. Printed in-house with the best quality materials because your creations deserve it! Tap the link in our bio to shop now. #dtftransfers #readytopress #smallbusiness #tshirtbusiness #newarrivals
• •🎉 Surprise Sale! 🎉 Hey Bunnies! To say thank thank you for being such an amazing community, we're giving you 48 hours of 20% OFF EVERYTHING! It's the perfect time to stock up on your best-sellers or grab that gang sheet you've been eyeing. Use code FBFAM20 at checkout. Thanks for being on this journey with us! ❤️ #dtfsale #craftcommunity #funnybunnytransfers
• •Your #1 DTF Transfer Supplier. 🔥 Vibrant, durable, and ready to press. We handle the printing so you can focus on creating. Enjoy fast, flat-rate shipping on all orders!
• •On-screen text: From our printer to your press in record time! ⚡ Voiceover: "Ever wonder how your favorite transfers get made? We use top-quality materials to ensure every print is vibrant and durable. After printing and packing with love, it’s on its way to you. Let's make something awesome together!" Caption: We're obsessed with quality so you don't have to be. What are you pressing this week? #dtfprinting #smallbizsupplies #packingorders #craftersoftiktok
• •Subject: Still thinking about it? Let's make it happen! Body: Hey [Name], We noticed you had your eye on some awesome DTF transfers. Turning your ideas into reality should be easy and fun! That's why our transfers are made to be flawless, vibrant, and super simple to apply. Need a little help getting started? Join our Facebook community of over X crafters for tips, tricks, and tons of inspiration! Ready to give it a try? Here's 10% off your first order to get you started! Use code WELCOME10.