Brand Tone

Creative & Inspiring, Friendly & Approachable, Practical & Solution-Oriented, Playful & Fun

Brand Values

• •Accessibility & Affordability: Providing budget-friendly home decor solutions is a core tenet.
• •Ease of Use & DIY Empowerment: Enabling customers to easily modify their homes without professional help is emphasized. Their slogan is "Make decoration so easy."
• •Creativity & Design: The brand has a designer background and aims to offer original, visually striking products. They state they have a design team that produces no less than 30 new product types monthly.
• •Transformation & Joy: Helping customers to easily refresh and bring joy to their living spaces.
• •Quality (within its price range): While aiming for affordability, they also highlight the use of good quality materials for their peel-and-stick products.

Best Practices

• •Emphasize Ease and Fun: Always highlight how simple and enjoyable the decorating process is with Funlife products. Use words like "easy," "quick," "simple," "fun," "joyful."
• •Stay Visually Descriptive and Inspiring: Use language that paints a picture and inspires creativity. Talk about transforming spaces, adding personality, and creating a dream look.
• •Maintain an Encouraging and Approachable Voice: Address the customer directly and positively. Use "you" and "your" to make it personal. Offer solutions rather than just listing product features.
• •Focus on Affordability and Value: Subtly remind customers of the cost-effectiveness and the big impact they can achieve on a budget.
• •Incorporate User Language and Enthusiasm: Draw from positive customer reviews and user-generated content. Use words like "love," "transformed," "amazing," "perfect for..." to echo genuine customer satisfaction. Use relevant and engaging hashtags.

Social Perception

Positive: Many customers perceive Funlife as a provider of affordable and easy solutions for quick home makeovers. They are often praised for the aesthetic improvement their products bring to a space. DIY-Friendly: Widely seen as a go-to for DIY enthusiasts and renters looking for temporary or low-commitment decor options. Visually Appealing: The designs are generally found to be attractive and trendy, especially the Boho and patterned styles.

Copy Examples

• •Headline: Tired of Bland Walls? Unleash Your Inner Designer with Funlife! Body: Transform your space in minutes! Our peel-and-stick decor makes it easy and affordable to bring your creative visions to life. No fuss, just fun! #FunlifeDecor #DIYHome #EasyMakeover
• •Headline: Small Budget, Big Impact! ✨ Body: Get that high-end look without breaking the bank. Funlife offers stylish, durable, and super-easy-to-apply solutions for every corner of your home. What will you refresh today? #AffordableDecor #HomeTransformation #FunlifeArt
• •Headline: Your Weekend DIY Project, Sorted! Body: Fancy a quick home refresh? Our [Product Type, e.g., Stair Stickers] are designed for instant joy. Just peel, stick, and admire your handiwork! Show us your #FunlifeCreations!
• •Headline: Express Yourself, One Sticker at a Time. Body: Home is where your art is! With Funlife’s vibrant and unique designs, making your space truly *you* has never been simpler. Let's make art a part of your life. #CreativeLiving #PeelAndStickArt #FunlifeStyle
• •Headline: Renting? No Problem! Decorate Freely with Funlife. Body: Our removable wall and tile stickers are your secret weapon for a stylish rental. Add personality that’s easy to apply and just as easy to remove when it’s time for a change. #RenterFriendlyDecor #TemporaryChic #FunlifeSolutions