Brand Tone

Fun & Playful, Friendly & Approachable, Confident & Passionate, Enthusiastic

Brand Values

• •Originality & Style
• •Quality & Craftsmanship
• •Sustainability & Ethics
• •Customer Happiness
• •Accessibility & Inclusivity

Best Practices

• •Embrace "Funky" and "Fun": Consistently use vibrant, playful, and enthusiastic language. Words like "funky," "fabulous," "cheerful," "brighten," and "bursting with personality" should be staples.
• •Highlight Uniqueness and Self-Expression: Emphasize how the designs allow customers to showcase their individuality. Connect the boots to personal style and making a statement.
• •Maintain an Approachable and Friendly Voice: Address customers directly and warmly. Encourage interaction, share user-generated content, and respond to comments and messages in a positive, helpful manner.
• •Weave in Core Values Naturally: Subtly integrate keywords related to sustainability, handmade quality, vegan materials, and comfort into product descriptions and storytelling without sounding preachy. For example, "Crafted with love and sustainable rubber..."
• •Be Visually Consistent: Ensure that the playful and colourful tone of the copy is matched by equally vibrant and engaging imagery and videography across all platforms. The visuals should scream "funky" just as much as the text does.

Social Perception

Positive, Fashionable & Fun, Comfortable & Reliable, Ethical Choice, Good Value

Copy Examples

• •Headline: Step into Fun! 🌈 Our new collection of Evercreatures wellies is here to brighten your rainy days. Handmade, vegan, and bursting with personality. #MyEvercreatures #FunkyWellies
• •Social Media Post: Muddy puddles? Bring 'em on! 💪 With Evercreatures, you're not just wearing wellies, you're wearing a statement. Feel fab, stay dry, and do it all sustainably. ✨ Shop the look! [Link]
• •Product Description Snippet: Why blend in when you were born to stand out? Our [Pattern Name] wellies are handcrafted from 100% natural, sustainable rubber, designed for ultimate comfort and head-turning style. Get ready for compliments!
• •Email Subject Line: Don't Let Rain Dull Your Sparkle! ✨ Discover Evercreatures. Email Body Excerpt: Hey [Customer Name], ready to make a splash? At Evercreatures, we believe wellies should be as vibrant and unique as you are. That's why we pour our passion into every handmade, eco-friendly pair. Find your perfect funky match today!
• •Ad Copy (Short): Tired of boring boots? So were we! Evercreatures: Seriously Funky. Seriously Comfortable. Sustainably Made. Shop now and get noticed! #Evercreatures