Brand Tone

Friendly, Enthusiastic, and Reassuring

Brand Values

• •Safety First
• •Fun and Adventure
• •Community and Inclusivity
• •Expertise and Education

Best Practices

• •Lead with Enthusiasm, Follow with Reassurance: Start copy with exciting, benefit-driven language but always include phrases that convey safety and expertise.
• •Embrace User-Generated Content: Continue to prominently feature photos and testimonials from real customers to authentically reinforce brand values.
• •Keep it Personal and Conversational: Use "you" and "we" to create a direct connection; the tone should feel like friendly advice from a passionate expert.
• •Highlight the "Why," Not Just the "What": Focus on the outcomes like building confidence, making memories, and discovering nature, rather than just listing activities.
• •Be Consistent Across All Channels: Ensure the friendly, adventurous, and safe tone is present everywhere to build a cohesive and reliable brand identity.

Social Perception

The brand is perceived as exceptionally positive, a top-rated, reliable, and integral part of the local Cork adventure and watersports scene, known for creating memorable and safe experiences. Customers consistently praise the staff for being safety-conscious, entertaining, and making participants feel safe and confident.

Copy Examples

• •Trade screen time for sunshine & sea spray! ☀️ Our Kids Summer Camps are where unforgettable memories are made. Watch their confidence soar as they learn new skills, make new friends, and have heaps of fun in a safe, supportive environment. Limited spots for July & August – book their adventure today! #FunkytownCamps #CorkSummerCamps #AdventureAwaits
• •Looking for your next adventure? Grab your crew and explore the stunning Cork coastline with us! From serene sunset paddles to thrilling sea cave explorations, we’ve got the gear and the guides to make it epic. No experience? No problem! Your adventure starts here. Tag your adventure squad! #FunkytownAdventures #SUPCork #KayakingIreland
• •Your Coastal Escape. Discover the magic of the sea with our guided kayak tours, SUP lessons, and wellness sauna. Create timeless moments. Book Your Adventure.
• •Hi [Customer Name], The coast is calling! We loved having you with us last time and wanted to let you know about our new Full Moon Kayak trips – a truly magical way to see the bay. As a returning adventurer, we’re offering you 10% off your next booking. Hope to see you on the water again soon! The Funkytown Team.
• •From Our Shore to Yours. The same top-quality, durable paddleboards we trust for our ASI-accredited lessons are available for you to own. Our expert team is here to help you choose the perfect board to start your own adventures. #GearUp #FunkytownShop