Brand Tone

authentic, appreciative, and nature-centric

Brand Values

• •Nature's Beauty & Authenticity
• •Craftsmanship & Quality
• •Uniqueness
• •Functionality
• •American Made/Local Focus

Best Practices

• •Emphasize Natural Origins: Always highlight that products are made from real, natural stones, sourced from New England. Use descriptive words that evoke nature (e.g., "ocean-tumbled," "river-smoothed," "granite heart").
• •Spotlight "Handcrafted in Maine": Consistently mention the handmade aspect and Maine origin to reinforce quality, craftsmanship, and local pride. This builds trust and a sense of authenticity.
• •Use an Appreciative and Slightly Rustic Voice: Write as if you're genuinely passionate about the stones and the crafting process. Keep the language warm, approachable, and slightly informal, but always respectful of the natural materials. Avoid overly corporate or slick jargon.
• •Focus on Uniqueness and Function: Remind customers that each piece is one-of-a-kind due to the natural materials. Simultaneously, highlight how these artistic pieces can be used and enjoyed in everyday life, blending beauty with practicality.
• •Incorporate "Funky" and "Fun": While maintaining an appreciation for nature and quality, don't be afraid to let the "funky" personality shine through in calls to action, playful descriptions, or when highlighting the products as conversation starters. This aligns with the brand name and appeals to customers seeking distinctive items.

Social Perception

high-quality, unique, and artistic handcrafted goods

Copy Examples

• •Website Hero Banner: "Bring the wild beauty of New England shores into your home. Discover handcrafted stone treasures, each with a story whispered by the waves. Funky Rock Designs – Uniquely Natural, Artfully Made."
• •Instagram Post (showing a stone vase): "From riverbeds to your living room. Our stone vases are individually selected and handcrafted in Maine, letting nature's artistry shine. Add a touch of organic elegance to your space. #FunkyRockDesigns #NaturalArt #HandmadeHome #MaineMade #StoneDecor"
• •Product Description (for a drink dispenser): "Elevate your gatherings with a conversation piece as unique as nature itself. Our iconic Stone Drink Dispenser, handcrafted from New England granite, turns any beverage into an experience. Ruggedly elegant, naturally yours."
• •Facebook Ad: "Tired of the ordinary? So are we. Funky Rock Designs offers handcrafted stone art that’s both beautiful and 'funk-tional'. Perfect for unique gifts or adding a touch of Maine's natural charm to your home. Explore the collection!"
• •Email Newsletter Snippet: "This season, we're celebrating the raw beauty of the stones that inspire us. Each piece, from our sturdy drink dispensers to our delicate candle rocks, is a testament to nature's enduring artistry and our commitment to handcrafted quality. Find a piece that speaks to you."