Brand Tone

Friendly, Supportive, and Fun. The brand communicates in a highly approachable and informal manner, using conversational language and engaging directly with its community. There is a clear message of appreciation and understanding for healthcare professionals, positioning itself as being "for nurses, by nurses." The entire brand identity is built around injecting fun, color, and personality into the professional healthcare environment.

Brand Values

• •Individuality and Self-Expression
• •Authenticity
• •Community
• •Joy and Positivity
• •Functionality and Affordability

Best Practices

• •Always write from the perspective of someone who understands the nursing profession. Use insider language and reference shared experiences (e.g., "long shifts," "med rounds") to maintain authenticity.
• •The core of the brand is joy. Use vibrant, energetic, and positive language. Incorporate fun-loving emojis (✨, ❤️, 🎉, 💉) where appropriate to keep the tone light and friendly.
• •Frame your copy to celebrate and support nurses. Position them as heroes and your products as their fun, trusty sidekicks. Regularly feature user-generated content to reinforce this community bond.
• •Nurses are busy professionals. Your copy should be easy to read and straight to the point. Avoid overly technical jargon and focus on the direct benefit: quality, function, and a dash of personality.
• •Write as if you're talking to a friendly colleague. Use contractions (you're, it's), ask questions to encourage engagement, and maintain an approachable, supportive voice across all platforms, from product descriptions to social media replies.

Social Perception

The public and customer perception of Funky Nurse is highly positive. It is viewed as a trusted supplier for quality, functional medical accessories, and a champion for the nursing and midwifery professions. Customers see it as a source of joy, brightening their day with colorful and fun products. The "by nurses, for nurses" aspect makes the brand feel relatable and authentic, like part of the healthcare family.

Copy Examples

• •Tired of the same old grey? 😴 So were we! Introducing our new line of 'Wild Side' compression socks! 🦓🐆 Get ready to walk on the wild side of the ward and give your tired legs the colourful support they deserve. Because who said functional can't be fabulous? Tap to shop now! #FunkyNurse #NurseLife #CompressionSocks
• •Meet your new time-telling bestie. This super-bright silicone fob watch does more than just keep you on schedule for your med rounds; it brings a guaranteed smile. Durable, easy-to-clean, and funky enough to brighten up any uniform, it’s the little splash of colour that makes a big difference. Pin it on and get ready for the compliments!
• •A treat for your feet (and your wallet!) 💸
• •Injecting fun into your uniform since 2011! 💉✨ Colorful & functional goodies for UK's amazing nurses & healthcare pros. Tag us in your #FunkyNurse finds!
• •**For Nurses, By Nurses.** We get it. That's why we create fun, functional, and fabulous accessories to help you shine through the longest shifts. Let's brighten up that uniform!