Brand Tone

Fun, Playful, Approachable, Friendly, Enthusiastic, Passionate, Inclusive, Uplifting, Informative, and Reassuring.

Brand Values

• •Inclusivity & Accessibility
• •Clean Ingredients & Health-Consciousness
• •Nostalgia & Joy
• •Innovation & Quality
• •Community & Connection
• •Giving Back

Best Practices

• •Embrace the "Funky" & Playful Voice: Use vibrant, energetic, and slightly informal language. Incorporate words like "funky," "vibe," "magic," "delicious rebellion," and don't be afraid of a little playful humor.
• •Highlight Inclusivity & Allergen-Free Benefits Clearly: Always mention the key benefits – vegan, plant-based, gluten-free, top 8 allergen-free – in a positive and empowering way. Frame it as "everyone's invited" to enjoy.
• •Tell the Founders' Story & Connect Emotionally: Weave in elements of Delisa and Zach's journey, their passion, and the "why" behind the brand. This builds authenticity and connection.
• •Focus on the "Feel-Good" Experience & Versatility: Emphasize the joy, nostalgia, and deliciousness of the product. Showcase its many uses – in coffee, with fruits, in s'mores, baking – to inspire customers.
• •Maintain an Uplifting and Positive Tone: Even when discussing dietary restrictions, focus on the solution and the positive experience Funky Mello provides. Reinforce the idea of a "feel-good food company."

Social Perception

Positive & Enthusiastic, Innovative & Unique, Appreciation for Allergen-Free Qualities, Growing Brand Recognition.

Copy Examples

• •Headline: Dip, swirl, or just grab a spoon! 🎉 Funky Mello is your guilt-free pass to pure, plant-based deliciousness. Who said nostalgic treats can't be funky and clean?
• •Social Media Post (Image: Colorful fruit platter with a bowl of Funky Mello): Weekends are for fun, friends, and Funky Mello! Our plant-based cremes are top 8 allergen-free, so everyone can join the dip party. What are you dipping today? #FunkyMello #VeganTreats #AllergyFriendly #GetYourDipOn
• •Product Description Snippet: Remember those fluffy, dreamy marshmallow treats from childhood? We gave them a funky, plant-powered makeover! Made with simple, clean ingredients (hello, amazing aquafaba!) and zero artificial nonsense. It's a vibe. It's a treat. It's Funky Mello.
• •Email Subject Line: Ready for a Flavor Revolution? Your Coffee Just Got a Funky Best Friend!
• •Ad Copy: Tired of "can't haves"? Funky Mello says "YES, YOU CAN!" Indulge in our rich, creamy, plant-based marshmallow cremes. Vegan, gluten-free, and unbelievably tasty. Taste the fun(k)!