Brand Tone

Energetic and Enthusiastic, Friendly and Approachable, Empowering and Confident, Playful and Stylish, Community-Oriented

Brand Values

• •Empowerment
• •Individuality and Self-Expression
• •Customer Connection/Service
• •Quality and Affordability
• •Passion for Fashion
• •Trendiness with Timelessness
• •Exclusivity

Best Practices

• •Embrace Enthusiastic & Positive Language: Use exclamation points appropriately, incorporate vibrant adjectives (e.g., "sizzling," "jaw-dropping," "fabulous"), and maintain an upbeat, encouraging voice.
• •Speak Directly to Your "Funky Flair Woman": Address her as confident, bold, and a trendsetter. Use "you" and "your" frequently to make the copy feel personal and empowering. Reinforce that the clothing is a tool for her self-expression.
• •Incorporate "Funky Flair" Terminology: Weave in brand-specific phrases like "Funky Flair-tastic" or "Unleash Your Flair" to reinforce brand identity and create a playful connection.
• •Highlight Empowerment and Confidence: Consistently tie product benefits back to how they will make the customer feel – confident, empowered, ready to make a statement.
• •Maintain a Friendly & Approachable Voice: Even when being bold and energetic, ensure the tone remains welcoming and supportive, like talking to a fashion-savvy friend. Avoid overly formal or exclusive language. Reflect Kesha's noted approachable style.

Social Perception

A Go-To for Unique and Stylish Finds, Woman-Centric and Empowering, Having Excellent and Personal Customer Service, A Respected Local Business (formerly brick-and-mortar, now online), Affordable yet Chic, Authentic and Passion-Driven

Copy Examples

• •Instagram Post Caption (New Arrival): Stop scrolling, start SIZZLING! 🔥 Our new collection just dropped, and it’s packed with pieces that scream YOU. Bold, confident, and oh-so-Funky Flair-tastic! Tap the link in bio to snag these head-turners before they’re gone! #FunkyFlairBoutique #NewCollection #StatementStyle #BeBoldBeYou #ShopOnlineNow
• •Facebook Live Sale Intro Script (Kesha Denise): Hey, Funky Flair Fam! Kesha here, and I am SO excited to show you what just landed! We're talking jaw-dropping dresses, tops that pop, and accessories that'll have everyone asking, 'Where did you get that?!' Get ready to treat yourselves – you deserve to feel fabulous! Let me know in the comments what you’re hoping to see! 👇 #FunkyFlairLive #NewCollection #EmpowerYourStyle
• •Website Homepage Banner Text: Your Style. Your Statement. BE FUNKY FLAIR-TASTIC. Discover unique, affordable pieces that empower you to own your look and take on the world with confidence. Shop Now & Unleash Your Flair!
• •Email Subject Line (Promotion): ✨ Exclusive Treat Just For You! ✨ Spark Your Confidence with Funky Flair!
• •Product Description Snippet (for a vibrant dress): Ready to make an entrance? This dress isn't just a piece of clothing; it's a mood, an attitude, a declaration of your fabulous self! With its eye-catching print and figure-flattering cut, get ready to turn heads and own every room you walk into. Perfect for the confident, bold trendsetter who’s not afraid to show her Funky Flair. #UniqueFashion #BoldAndBeautiful #FunkyFlairStyle