Brand Tone

Playful, Caring, Proudly British/Handmade, Practical, Enthusiastic and Friendly

Brand Values

• •Quality Craftsmanship
• •Child Comfort and Development
• •Originality and Fun
• •Practicality for Parents
• •Passion and Family

Best Practices

• •Highlight 'Handmade with Love': Consistently weave in the message of British craftsmanship, care, and the personal touch behind the products.
• •Tell Your Story: Periodically remind your audience of the brand's origin – a mother's idea born from a desire for better, more unique baby shoes.
• •Use playful and whimsical language in product descriptions and marketing materials.
• •Emphasize the practicality and reassurance that the products offer to parents.
• •Show enthusiasm and friendliness in your communication, inviting customers to connect with the brand.

Social Perception

Positive Customer Feedback, Trusted for Quality and Safety, Seen as Giftable, Appreciation for Handmade Aspect

Copy Examples

• •Our funky foxes are wicked for walking! Handmade with love in the UK, these booties are the perfect blend of fun and function.
• •Keep tiny toes toasty with our adorable, handmade baby booties! Designed for comfort and crafted with care.
• •Roar-some adventures await with our dinosaur-themed baby shoes! Made in Britain with non-slip soles for safe exploring.
• •The next best thing to bare feet! Our soft, 100% cotton-lined booties promote natural foot development and stay on those wiggly feet.
• •From our family to yours, each pair of Funky Feet is handmade with passion and a commitment to quality. Say hi and let us know what you think!