Brand Tone

Enthusiastic & Passionate, Informative & Educational, Friendly & Approachable, Empowering & Supportive, Playful & "Funky"

Brand Values

• •Health & Wellness
• •Quality Ingredients
• •Transparency & Honesty
• •Functionality
• •Taste & Indulgence (Guilt-Free)
• •Customer-Centricity
• •Challenging Norms

Best Practices

• •Embrace the "Funky" but Stay Authoritative on Health: While the name allows for a playful and energetic tone, always back up claims with facts, especially regarding health benefits and ingredients. Use an enthusiastic yet credible voice.
• •Educate & Empower: Consistently weave in educational snippets about the benefits of MCTs, healthy fats, and a low-sugar lifestyle. Frame it in a way that empowers the customer to make informed, positive choices.
• •Focus on the "Why" (The Feeling): Don't just sell chocolate; sell the feeling of sustained energy, guilt-free indulgence, mental clarity, and the joy of a healthy treat. Connect the product features to these emotional and physical benefits.
• •Be Inclusive and Supportive: Use language that welcomes everyone interested in healthier snacking, whether they are strict keto, low-carb, diabetic, or just health-curious. Avoid overly technical jargon where simpler, encouraging terms can be used.
• •Keep it Clean and Transparent, Like Your Ingredients: Let the honesty of the product shine through in the copy. Be straightforward about what's in the chocolate (and what's not). This builds trust and aligns with the core value of using "no junk."

Social Perception

Positive, Trustworthy, Effective, High-Quality/Premium, Innovative, Supportive Community

Copy Examples

• •Headline: Ditch the Sugar Crash, Not the Chocolate. Fuel Your Day the Funky Way! Body: Craving that chocolatey goodness but not the guilt (or the energy slump)? Our Funky Fat Choc is packed with delicious organic cacao and brain-boosting MCTs to keep you focused, energized, and smiling. Snack smart, feel awesome.
• •Social Media Post: Who said healthy fats can't be outrageously delicious? 😉 Our [Flavor Name] bar is here to prove them wrong! Made with clean, organic ingredients and zero added sugar, it’s the treat your body AND taste buds will thank you for. What's your favorite Funky Fat flavor? #FunkyFatFoods #KetoChocolate #HealthyIndulgence #NoSugarAdded
• •Email Subject: Unlock Long-Lasting Energy (and a yummy discount!) Body: Tired of the 3 PM slump? It’s time to get Funky! Our MCT-powered chocolate bars are designed to give you sustained energy and mental clarity, without any nasty sugar spikes. Click here to discover your new favorite snack and get 10% off your first order!
• •Product Description Snippet: Not just another chocolate bar. This is your secret weapon for a vibrant, low-carb lifestyle. We carefully select every organic ingredient, from rich cacao to pure MCT oil, ensuring every bite is packed with flavor and functional goodness. Because feeling great should taste amazing.
• •Ad Copy: "Fat" is NOT a bad word. Especially when it's the healthy, energizing kind! Join the Funky Fat revolution and rediscover the joy of snacking with our keto-friendly chocolates. Clean ingredients. Delicious taste. Seriously good vibes.