Brand Tone

Irreverent and Humorous, Youthful and Casual, Bold and Confident

Brand Values

• •Self-Expression and Individuality
• •Creativity and Originality
• •Humor and Playfulness
• •Quality

Best Practices

• •Embrace the Wit: Always look for an opportunity to inject humor. Whether it's a clever pun, a sarcastic aside, or a playful observation, keep the copy light and entertaining.
• •Keep it Conversational: Write like you speak. Use contractions, casual language, and address the customer directly ("you" and "your"). Avoid stiff, formal, or overly corporate jargon.
• •Focus on Individuality: Frame products not just as clothing, but as tools for self-expression. Use language that empowers the customer to be bold, unique, and confident.
• •Stay Visually Descriptive (but brief): Let the product's design do most of the talking. Use short, impactful copy that complements the visuals rather than restating them. Words like "bold," "absurd," "chaotic," and "unapologetic" fit the brand well.
• •Be Confident, Not Arrogant: The tone should be self-assured and cool, but remain inclusive and friendly. The goal is to invite people into a fun community, not to create an exclusive club.

Social Perception

Niche and Trendy; Authentic; Fun and Approachable

Copy Examples

• •Your closet called. It's bored. Time for an upgrade. New tee just dropped to solve that problem. You're welcome.
• •Wear Your Weird. Shop the Collection.
• •This isn't your average hoodie. It's a statement. A masterpiece of cozy, chaotic art you can wear. Made from a premium cotton blend that's softer than a cloud who just got good news. Perfect for turning heads and ignoring responsibilities.
• •Tired of blending in? So are we. Funky Cookie delivers original designs that are as unique as you are. Stop scrolling, start shopping. Get 15% off your first order and let your true colors show.
• •Your wardrobe is about to get a whole lot cooler.