Brand Tone

enthusiastic, passionate, and collector-focused

Brand Values

• •Passion for Collecting
• •Community
• •Access to Desired Items
• •Enthusiasm

Best Practices

• •Speak the Collector's Language: Use terms and references that resonate with Funko Pop! enthusiasts (e.g., "grail," "vaulted," "chase," "exclusive").
• •Emphasize Scarcity and Urgency (Authentically): Highlight limited stock or "last chance" opportunities, appealing to the collector's desire not to miss out, but do so genuinely.
• •Share the Passion: Let the genuine enthusiasm for collecting shine through in the language. Use exclamation points and an upbeat tone where appropriate.
• •Build Community: Address the audience as fellow collectors and foster a sense of shared interest.
• •Focus on the Thrill: Tap into the excitement of finding a desired item and the satisfaction of building a collection.

Social Perception

The broader Funko collecting community is passionate and engaged, with a focus on specific product lines, rarity, and the "thrill of the hunt."

Copy Examples

• •That grail you've been hunting? It might just be waiting for you here. Dive into Funk-o-toy and complete your collection!
• •Warning: May cause extreme joy (and a slightly fuller shelf). Explore our latest Funko Pop! arrivals now!
• •Fellow collectors, we get it. That's why we're constantly on the hunt for the freshest and most sought-after Pops. What will you discover today at Funk-o-toy?
• •Don't let this one become 'the one that got away.' Limited stock on these epic Funko finds – secure yours before they vanish!
• •From one collector to another, welcome to Funk-o-toy! We're passionate about bringing you the Pops that make your collection shine.