Brand Tone

Enthusiastic and Collector-Focused, Customer-Centric and Local, Direct and Informative

Brand Values

• •Supporting Collectors
• •Local Australian Identity
• •Customer Focus
• •Variety/Accessibility

Best Practices

• •Embrace the Collector's Language: Use terms like "grails," "exclusives," "vaulted," "mint condition," and "in-box collector" where appropriate to show understanding and shared passion.
• •Highlight "Australian Owned and Operated": Consistently weave in the local aspect ("Aussie collectors," "your local Funko spot") to build trust and community.
• •Maintain Enthusiasm and Passion: Let the excitement for Funko products shine through in the vocabulary (e.g., "awesome," "latest," "hottest," "discover").
• •Be Customer-Focused and Friendly: Use a welcoming and approachable tone. Address the customer directly ("you," "your collection") and reiterate a commitment to their satisfaction.
• •Be Clear and Direct: While enthusiastic, ensure product descriptions, shipping information, and calls to action are easy to understand and straightforward.

Social Perception

Passionate Collector Base, Importance of Mint Condition, Retailer Reputation Matters, Desire for Wide Range and Exclusives, Price Sensitivity & Value

Copy Examples

• •Headline: Your Aussie Hub for All Things Funko! Body: G'day, collectors! Funko Pop Australia is your locally owned source for the latest Pop! Vinyls, exclusives, and those grails you've been hunting. Start your next pop adventure with us!
• •Headline: Build Your Dream Collection, Mate! Body: From the biggest blockbusters to cult classics, we're passionate about helping you find every Funko Pop! on your list. What will you discover today at Funko Pop Australia?
• •Headline: We Get It. It's All About the Pop! (And the Box!) Body: As fellow Aussie collectors, we know mint condition matters. At Funko Pop Australia, we're committed to getting your new treasures to you safely.
• •Headline: New Arrivals! Your Next Favourite Funko Awaits! Body: Fresh off the truck! Check out the hottest new Funko Pop! Vinyls landing at Funko Pop Australia – your dedicated spot for pop culture goodness, right here in Australia.
• •Headline: Supporting Aussie Collectors, One Pop at a Time! Body: Funko Pop Australia: Proudly local, passionately run, and all about you – the collector. Find your fandom with us!