Brand Tone

Enthusiastic, playful, adventurous, nostalgic, inclusive, welcoming, authentic, and personal. It combines a friendly, energetic vibe with a celebration of outdoor life and retro aesthetics, while remaining genuine about its small-business origins.

Brand Values

• •Sustainability
• •Self-Expression and Individuality
• •Inclusivity
• •Adventure and Outdoor Lifestyle
• •Quality and Comfort

Best Practices

• •Always anchor the copy in the brand's core values: sustainability, inclusivity, and self-expression. Use phrases like "Made just for you," "For every body," and "Wear your story."
• •Consistently reference the brand's origin in Whistler, BC, using descriptive language that evokes the feeling of being in the mountains (e.g., "misty mornings," "fresh powder," "epic lakes").
• •Incorporate a playful, nostalgic lexicon with words and phrases that evoke the '70s and '80s (e.g., "groovy," "funky," "retro," "disco vibes"), maintaining a friendly, informal tone.
• •Tell the "Why" behind the "What": explain the purpose of the on-demand model (to reduce waste) and the brand's origin story (to fill a gap for expressive outdoor gear), selling confidence and adventure.
• •Maintain visual and textual consistency by continuing to use the unique spaced-out typography in headlines and collection names across all platforms to build brand recognition.

Social Perception

Positive, driven by a strong, value-centric narrative. Customers appreciate the unique blend of retro style, outdoor themes, and the brand's commitment to sustainability. Its transparency as a small, couple-run business fosters connection and trust, building a loyal community around shared values of adventure, self-expression, and eco-consciousness.

Copy Examples

• •That vintage feel, now in modern comfort. 🏔️ Our new Funky Mountains Hoodie is here to keep you cozy on your next adventure, from misty mountain mornings to sunset campfires. Made on-demand, just for you. Because adventure should be stylish *and* sustainable. Tap to shop! #FunkAndFina #SustainableStyle #VintageVibes #WhistlerBC
• •Wear Your Wild Side Out. Sustainable adventure gear inspired by 70s funk and 80s street style. Made with love in Whistler, BC. [Shop Now]
• •Psst... A sale that feels as good as it looks. ✨
• •For the seasoned explorers and the sunset gazers. The Happy Camper tee is more than just a shirt—it’s a badge of honor for every nature-loving soul. With its retro-inspired design and ultra-soft fabric, it celebrates your connection to the great outdoors. Designed in Whistler and printed just for you, it’s the perfect gear for your next journey. #HappyCamper
• •TikTok Video: Text on screen: 'They said outdoor gear had to be boring...' (cuts to generic outfit) '...we said, let's add some funk.' (cuts to vibrant outfit, dancing) 'f u n k + f i n a // Sustainable adventure wear from Whistler, BC. 🌲✨'