Brand Tone

Trustworthy & Established, Personal & Friendly, Quality-Oriented, Modernizing & Accessible

Brand Values

• •Tradition & Craftsmanship
• •Quality
• •Customer Service & Personal Connection
• •Supporting Local Retail
• •Trust & Reliability

Best Practices

• •Always Link Funkelfreude to Goldschmiede Schommer: Explicitly mention "Funkelfreude by Goldschmiede Schommer" or weave in the heritage aspect to leverage the established trust and tradition, even when the primary message is about the online shop.
• •Balance Tradition with Modernity: Use language that respects the craftsmanship and history ("master workshop," "since 199X") while also embracing the ease and joy of online shopping ("sparkle joy," "discover conveniently").
• •Emphasize Quality and Craftsmanship: Regardless of the platform, highlight the quality of materials, the skill involved (especially for custom or repaired items), and the curated nature of the selection as opposed to mass-market goods.
• •Maintain a Personal and Approachable Voice: Even online, use a warm, friendly, and helpful tone. Address customers directly and convey a sense of passion for jewelry and customer satisfaction. Avoid overly formal or impersonal language.
• •Reinforce the "Support Local" Value Proposition: When relevant, remind online customers that their Funkelfreude purchase supports a long-standing local business, adding an emotional and community-focused incentive.

Social Perception

Likely perceived as a reliable, traditional, and skilled local jeweler. Customers likely value the expertise, the option for custom work, and repair services. This extension is likely perceived as Goldschmiede Schommer's effort to adapt to modern shopping habits. Customers may see it as a convenient way to access a curated selection of the jeweler's products online, with the added benefit of supporting a local business. The name "Funkelfreude" adds a touch of lightheartedness and joy to the online shopping experience. The dual branding seems to aim for the best of both worlds: the trust and heritage of Goldschmiede Schommer, combined with the modern convenience and slightly more playful appeal of Funkelfreude.

Copy Examples

• •Funkelfreude: Bringing 25 Years of Goldsmith Tradition to Your Doorstep. Discover Handpicked Jewels Online.
• •Crafted with passion in our Cologne workshop, this [Product Name] isn't just jewelry, it's a piece of tradition. Experience the Funkelfreude difference – quality you can feel, from our family to yours.
• •Welcome to Funkelfreude, the online home of Goldschmiede Schommer! For over a quarter-century, we've been creating and curating beautiful jewelry in the heart of Cologne. Now, find your sparkle joy with us online and support a local artisan tradition with every click.
• •Thinking of a special gift or a treat for yourself? ✨ Explore our Funkelfreude online collection – the same Schommer quality you trust, now available to browse from anywhere. Link in bio! #Funkelfreude #GoldschmiedeSchommer #SupportLocal #JewelryLove
• •A Touch of Sparkle, A Tradition of Excellence | Your Funkelfreude Awaits