Brand Tone

Fun, Energetic, Playful, and Heartfelt

Brand Values

• •Celebration of Individuality
• •Joy and Vibrancy
• •Love for Pets
• •Quality and Customer Satisfaction
• •Creativity and Design

Best Practices

• •Embrace Playful Language: Consistently use energetic and fun words like "funky," "vibrant," "bold," "masterpiece," and "legend." Incorporate pet-related puns ("paw-some," "fur-ever") where appropriate to maintain a lighthearted feel.
• •Lead with Emotion: Frame the product as more than an item; it's a celebration of love. Focus on the joy, connection, and the unique bond owners share with their pets.
• •Showcase Social Proof: Regularly integrate testimonials, 5-star ratings, and "As seen on..." mentions into website copy, social media posts, and ads to build trust and credibility.
• •Use Visually Evocative Words: The copy should match the bright, colourful aesthetic. Use descriptive words that evoke energy and visual excitement, mirroring the pop-art style of the portraits.
• •Maintain a Unified Voice: Ensure that all communications, from automated emails to social media replies, use the same friendly, enthusiastic, and heartfelt tone. This consistency builds a strong, recognizable brand personality that customers can connect with.

Social Perception

Funk Dog is perceived as a premium, high-quality, and unique gift brand for pet lovers. The mention of being featured on the popular Australian TV show "The Block" lends significant credibility and mainstream appeal. Customers view the products as special, personalized keepsakes that are worth the investment. The active community on Instagram, filled with user-generated content, shows that customers are proud to be associated with the brand and eager to share their custom portraits. This creates a perception of a beloved, community-focused company that delivers on its promises.

Copy Examples

• •Warning: may cause extreme levels of joy. ✨ Your pet isn’t just a pet, they’re a work of art! Turn your favorite photo into a funky masterpiece that’s as bold as their personality. Tap to start creating!
• •Your Pet, Immortalized. Go beyond the camera roll with a custom portrait that pops with personality.
• •Stop scrolling, pet lovers! Your wall is missing its centerpiece. As seen on The Block, our custom pet portraits turn your furry friend into a legend. With 2000+ 5-star reviews, you know it's the real deal. Design your Funk Dog art today!
• •Your home is about to get a lot funkier... 🐾
• •Carry your number one sidekick everywhere you go! Our custom phone cases feature your pet’s funky portrait in stunning, vibrant color. It's durable, stylish, and a guaranteed conversation starter. Your pet would approve.