Brand Tone

Playful, Energetic, Engaging, Interactive, Inspirational, Positive, Innovative, Creative, Approachable, and Friendly.

Brand Values

• •Playfulness
• •Innovation
• •Learning and Growth
• •Drive and Ownership
• •Curiosity
• •Commitment and Teamwork
• •Health and Happiness
• •Quality and Safety
• •Stimulating Mind and Body
• •Inclusivity

Best Practices

• •Embrace "Move and Groove": Infuse energy and a sense of activity into your language. Use active verbs and enthusiastic descriptions.
• •Keep it Playful and Positive: Use light-hearted language, emojis where appropriate (especially on social media), and focus on the joy and benefits of play. Avoid overly technical jargon unless explaining a specific STEM feature in an accessible way.
• •Speak to All Ages: While some toys might skew younger or older, the overall brand messaging should feel inclusive, highlighting that fun and movement are universal.
• •Highlight Innovation and Benefits: Clearly communicate what makes each toy unique and the positive outcomes of playing with them (e.g., creativity, focus, stress relief, STEM learning).
• •Be Authentic and Approachable: Reflect the company's value of not taking themselves too seriously. Engage with the community, respond to comments and reviews, and share user-generated content to build a genuine connection.

Social Perception

Highly Positive, Educational and Beneficial, Engaging for All Ages, Innovative Leader, Good Quality (Generally), Associated with Movement and Fun.

Copy Examples

• •Shashibo Ad: "Unlock a universe of shapes with Shashibo! 🌌 More than just a cube, it's 70+ forms of fidgety fun waiting to be discovered. What will YOU create? #Shashibo #FunInMotionToys #MagneticMagic #MindBender"
• •Mozi Instagram Post: "Feel the flow, find your groove! ✨ Mozi isn't just an arm spinner, it's your personal bubble of mesmerizing motion. Perfect for dancing, de-stressing, or dazzling your friends. Get your Mozi and let the good times roll! #Mozi #MoveAndGroove #SensoryPlay #FunInMotion"
• •General Brand Tweet/X Post: "Warning: Our toys may cause spontaneous bursts of joy, creativity, and an uncontrollable urge to move! 😉 At Fun In Motion Toys, we believe play is serious fun. What's your favorite way to play? #PlayForAllAges #ActivePlay #STEMtoys"
• •New Product Launch Email Subject: "Get Ready to WONDER! ✨ Our Newest [Toy Name] is Here! Email Body Snippet: We've been buzzing with excitement, and now it's time to share the fun! Introducing the all-new [Toy Name] – designed to spark your imagination, get you moving, and add a whole lot of 'wow' to your day. Discover [Key Feature 1] and [Key Feature 2]..."
• •TikTok Video Idea Caption (showing someone mastering a Wandini trick): "Level Unlocked! 🚀 @[UserHandle] is absolutely CRUSHING it with the Wandini! Think you can do better? 😉 Show us your moves! #WandiniChallenge #FunInMotionToys #LEDflow #SkillToy #PlayHard"