Brand Tone

Passionate, Enthusiastic, Friendly, Approachable, Community-Focused, Trustworthy, Reassuring

Brand Values

• •Passion for Anime/Fandom
• •Quality Merchandise
• •Variety & Exclusivity
• •Customer Satisfaction
• •Authenticity
• •Community Building

Best Practices

• •Speak the Fan Language: Use terminology, references, and an enthusiastic tone that resonates with anime and Danmei fans. Show genuine understanding and passion for the culture.
• •Prioritize Authenticity & Transparency: Clearly state if items are official, pre-orders, or have specific shipping considerations. Reinforce trust by being upfront.
• •Emphasize Community: Use inclusive language ("fellow fans," "our community"). Encourage interaction and sharing (e.g., user-generated content hashtags).
• •Maintain a Helpful & Friendly Voice in All Communications: From product descriptions to customer service emails and social media replies, ensure the tone is approachable, supportive, and eager to assist.
• •Showcase Passion Visually and Textually: Let the enthusiasm for the products and the anime world shine through in both the words chosen and the accompanying imagery. Connect the merchandise back to the stories and characters fans love.

Social Perception

Generally Positive & Legitimate, Good Customer Service, Source for Specific/Niche Items, Awareness of Shipping, Growing Awareness

Copy Examples

• •Homepage Banner: Your Anime Universe Awaits! Dive into Funimecity and discover authentic merch that brings your favorite characters to life. Passionate fans, unite!
• •Product Description (Figurine): Capture the power of [Character Name]! This officially licensed [Anime Series] figurine is crafted with incredible detail, perfect for dedicated collectors and true fans. Add a piece of the adventure to your shelf today!
• •Email Subject Line (New Arrivals): 🔥 Fresh Drops! Your Next Anime Obsession Just Landed at Funimecity!
• •About Us Snippet for Social Media: We're Funimecity - run by fans, for fans! 💖 Our mission? To bring you the coolest, official anime gear and create a space where your fandom can flourish. Got questions? We're always here to help!
• •Post-Purchase Thank You: Thanks for your order, fellow fan! We're so excited for you to receive your Funimecity treasures. We meticulously pack every item, ensuring it arrives ready for its new home. Track your journey [Link] and share your unboxing with #FunimeCityFinds!