Brand Tone

Enthusiastic & Passionate, Authentic & Genuine, Adventurous & Thrill-Seeking, Inclusive & Community-Oriented (within its niche), Informal & Energetic, Slightly Irreverent & 'Gnarly'

Brand Values

• •Fun & Enjoyment
• •Passion for Motorsports & Action Sports
• •Authenticity & Genuine Living
• •Adventure & Creativity
• •Quality & Performance
• •Community & Shared Enthusiasm
• •Resilience & Determination (Build, Beat, Repeat)

Best Practices

• •Embrace the Energy: Use active voice, strong verbs, and an enthusiastic, high-energy vocabulary. Think 'thrill,' 'conquer,' 'unleash,' 'epic.'
• •Stay Authentic to the Roots: Continuously draw inspiration from the real-world experiences and personalities of the founders (Vaughn Gittin Jr., Loren Healy) and the motorsports/action sports culture.
• •Speak the Language of Your Audience: Use terminology and slang that resonates with car enthusiasts, drifters, and off-roaders, but avoid being overly exclusionary if aiming for broader appeal within the lifestyle. Terms like 'full send,' 'shred,' 'rowdy' fit the vibe.
• •Focus on the 'Why' (The Fun): Beyond product features, always tie the message back to the core value of having fun, seeking adventure, and living authentically.
• •Be Visually Consistent: Ensure that the copywriting is supported by visuals (photos, videos) that reflect the same high-energy, adventurous, and authentic tone. Imagery of cars in action, genuine moments of enjoyment, and bold graphics are key.

Social Perception

Aspirational & Exciting, Credible & Authentic (within its niche), High-Energy & Youthful, Associated with Quality & Performance (for parts), Community-Focused, Potentially Niche

Copy Examples

• •Stop dreaming, start Fun-Having. Our new [T-Shirt Name] tee is built for a life of full sends and zero regrets. Grab yours and get rowdy!
• •Eat. Sleep. Build. Beat. Repeat. The all-new Fun-Haver Off-Road [Suspension Kit Name] isn't just a part; it's your ticket to conquering the unconquerable. Engineered by champions, ready for your gnarliest adventures.
• •Weekends are for grease, gears, and good times. What are you wrenching on or ripping up? Show us how you #FunHaver! #BuildBeatRepeat
• •Cold track days? Gnarly trail runs? The [Hoodie Name] has you covered. Stay warm, look rad, and keep the fun going, no matter what. This ain't your average hoodie – it's a statement.
• •Get ready to UNLEASH THE FUN! Join Vaughn Gittin Jr. and the Fun-Haver crew at [Event Name] for insane demos, exclusive merch drops, and a full-throttle good time. This is where the wild ones play!