Brand Tone

Reassuring and empowering, focusing on practicality and customer support with a knowledgeable, reliable, and helpful expert voice.

Brand Values

• •Quality and Durability
• •Affordability
• •Customer Empowerment
• •Bringing People Together

Best Practices

• •Lead with the Benefit, Support with the Feature: Start by highlighting the emotional outcome (e.g., "a peaceful outdoor retreat," "unforgettable family memories") and then introduce the product features (e.g., "powder-coated steel frame," "water-resistant canopy") as the reason that benefit is possible.
• •Acknowledge and Address Pain Points: Directly address potential customer hesitations, like assembly difficulty. Use reassuring language such as, "While assembly is a two-person job, our detailed videos make it straightforward," to build trust and manage expectations.
• •Emphasize "With You All The Way": Consistently integrate the theme of customer support into all copy. Phrases like "expert guidance," "we're here to help," and "seamless installation experience" reinforce the brand's commitment to customer success.
• •Use a "Problem/Solution" Framework: Frame the copy around a common problem (e.g., "Need more usable outdoor space? Want protection from the sun and bugs?"). Present the Fung Yard product as the ideal, well-engineered solution.
• •Maintain a Helpful, Empowering Tone: Avoid overly technical jargon. Write in a clear, encouraging, and direct manner. The goal is to make the customer feel capable and confident in their ability to purchase and assemble the product successfully.

Social Perception

Perceived as a provider of good value for money, praised for sturdiness, design, and responsive customer service. However, assembly is often seen as complex and time-consuming, requiring multiple people. Overall, solid products for DIY-inclined consumers who value good service and fair prices.

Copy Examples

• •Your Backyard Oasis Awaits. Stop dreaming and start relaxing. Our hardtop gazebos are built with a sturdy aluminum frame and all-weather steel roof to shelter your joy for years to come. With our easy-to-follow video guides, you'll be hosting family get-togethers in your new favorite spot sooner than you think. Shop now for 15% off your first order! #FungYard #Gazebo #OutdoorLiving
• •From box to bliss. ✨ Our 3-seat patio swing is designed for cozy afternoons and quiet evenings. We know assembly can feel daunting, but we're with you every step of the way. Swipe to see how we make it simple! #FungYard #PatioSwing #DIYSuccess #ShelteringJoy
• •The Ultimate Guide to Assembling Your Dream Gazebo. Create a stunning and durable outdoor sanctuary with a Fung Yard gazebo. Engineered for strength and style. Our professional installation videos ensure a perfect build. Click through to find your model! #OutdoorFurniture #BackyardGoals #DIYGazebo
• •Worried About Setup? We've Got You Covered. Inside: Pro tips and video support to make your Fung Yard assembly a breeze.
• •Quality Outdoor Living, Simplified. With expert support and step-by-step guides, your perfect backyard is within reach.