Brand Tone

Empowering, Confident, and Approachable

Brand Values

• •Size Inclusivity
• •Made in the USA & Quality
• •Affordable Luxury
• •Customer Confidence
• •Authenticity

Best Practices

• •Always Lead with Empowerment: Every piece of copy, from product descriptions to email subject lines, should have an underlying message of body positivity and confidence. Use words like "celebrate," "embrace," "flaunt," and "empower."
• •Highlight "Made in the USA": This is a key differentiator and a point of pride for the brand. It should be mentioned frequently and tied to the values of quality and supporting domestic manufacturing.
• •Speak Directly to Your Customer: Use inclusive and friendly language like "curvy friends" to build a sense of community and show that you understand and cater specifically to them.
• •Focus on the Feeling, Not Just the Fabric: While mentioning the quality of materials is important, emphasize how wearing FunFash clothing will make the customer feel—confident, beautiful, stylish, and comfortable.
• •Maintain a Confident and Stylish Voice: Use descriptive and exciting adjectives to describe the clothing. Words like "stunning," "daring," "chic," and "versatile" will help to convey a sense of style and keep the tone aspirational yet accessible.

Social Perception

Customers generally praise FunFash for its flattering fit, USA-made quality, and the confidence it instills, seeing it as a reliable source for plus-size fashion with lower-than-average return rates. While experiences may vary and overall ratings can be mixed, it is acknowledged as a smaller brand in a competitive market.

Copy Examples

• •Celebrate Your Curves. USA-Made Style is Finally Here. At FunFash, we believe fashion should be empowering for every body. That's why we've dedicated ourselves to creating stunning, high-quality, plus-size clothing right here in the USA. Feel the difference of luxurious fabrics and designs that are made to flatter. You deserve to feel fabulous.
• •The Confidence of a Perfect Fit. The Pride of 'Made in America'. Stop settling for 'good enough.' Our collection is designed in the heart of the Los Angeles Fashion District to provide our curvy friends with clothing that is both stylish and comfortable. From cocktail dresses to casual tops, discover your new favorite outfit and wear it with the confidence you deserve.
• •Don't Just Dress. Make a Statement. Your style is an extension of you. Our unique and daring designs are for the woman who isn't afraid to stand out and embrace her sexy, curvy self. With new styles added regularly, your next head-turning look is waiting.
• •Luxury You Can Afford. Quality You Can Trust. We're passionate about providing our customers with the best. That means high-quality, American-made apparel at a price that makes sense. Experience the slinky, smooth feel of our fabrics and our impeccable attention to detail. This isn't just clothing; it's a new way to love your look.
• •From Our Warehouse to Your Wardrobe. Authentic FunFash style, shipped directly from our Michigan warehouse to you. We're a boutique at heart, which means we're dedicated to bringing you exclusive, luxurious fashion you won't find anywhere else. Explore our new arrivals and find something you'll love.