Brand Tone

Edgy, bold, stylish, modern, confident, youthful, fashion-forward. Aligns with contemporary streetwear culture.

Brand Values

• •Self-expression: Fashion as a powerful form of personal statement.
• •Originality/Uniqueness: Offering distinctive and bold designs.
• •Quality: Emphasizing high-quality materials and construction ('meticulously made').
• •Style: Blending classic streetwear with modern, grunge-inspired aesthetics.

Best Practices

• •Embrace the Edge (Carefully): Lean into the irony subtly, using wordplay that hints at mortality or the afterlife in a stylistic, non-disrespectful way.
• •Visual Storytelling is Key: Let strong, consistent visuals (edgy, urban, high-fashion streetwear) immediately clarify what the brand is about. The imagery should scream 'streetwear,' not 'somber.'
• •Clarify in Bio/About Us: Explicitly state in social media bios and the website's 'About Us' section that 'Funeral Apparel is an LA-based streetwear brand known for its unique, grunge-inspired designs...'
• •Target Precisely: Use highly targeted advertising to reach audiences interested in streetwear, alternative fashion, and specific grunge aesthetics.
• •Monitor Brand Perception: Pay close attention to comments and mentions. If significant confusion or negative sentiment arises due to the name, be prepared to address it.

Social Perception

Customers who purchase the products seem satisfied with the unique style and quality. The brand is perceived as a niche streetwear label based in Los Angeles. The brand name can be misleading, creating potential for confusion or offense for those seeking actual funeral attire.

Copy Examples

• •Instagram Post (Image: Model in edgy 'Here After Jacket'): 'Beyond the ordinary. The 'Here After Jacket' – for style that makes a statement, now and always. #FuneralApparel #StreetwearStyle #HereAfter'
• •Website Banner (Promoting a new collection): 'Life's too short for boring clothes. Drop dead gorgeous. The new collection from Funeral Apparel has arrived. Shop the look. #FuneralApparel #StreetwearCulture #NewCollection'
• •Facebook Ad (Targeting streetwear enthusiasts): 'Dress like you mean it. Funeral Apparel: LA-made streetwear that’s anything but mournful. Unique designs, killer quality. Shop Now & Get 15% Off. #FuneralApparel #UrbanFashion #MadeInLA'
• •Product Description (for a bold graphic tee like 'Dead Eyes T-shirt'): 'See things differently. Our 'Dead Eyes' T-shirt, crafted from 100% premium US cotton, offers an oversized fit for ultimate comfort and a look that’s undeniably you. Wear it 'til you're... well, you know. #FuneralApparel #GraphicTee #StreetArtInspired'
• •TikTok Video Caption (Fast-paced montage of different outfits): 'Our fits? To die for. 🔥 What's your pick? #FuneralApparel #Streetwear #OOTD #FashionTikTok'