Brand Tone

Playful & Fun, Enthusiastic & Positive, Approachable & Friendly, Informative & Reassuring, Vibrant & Energetic

Brand Values

• •Health & Wellness
• •Joy & Indulgence (without guilt)
• •Transparency & Honesty
• •Quality & Taste
• •Innovation
• •Accessibility

Best Practices

• •Always Be Positive & Upbeat: Use vibrant language, exclamation marks (judiciously), and focus on the joy/fun aspect. Avoid negative framing.
• •Lead with "Fun," Follow with "Facts": Capture attention with playful messaging, then seamlessly integrate the health benefits (natural, no added sugar, prebiotic).
• •Keep it Simple & Relatable: Avoid overly technical jargon. Explain benefits in a way everyone understands (e.g., "gut-lovin' fibre" instead of just "inulin").
• •Embrace Emojis & Visuals: Use emojis strategically to enhance the playful tone, especially on social media. Ensure visuals are consistently bright, colourful, and appetising.
• •Engage Authentically: Respond to comments and messages with the same friendly, enthusiastic tone. Foster a community feel by asking questions and encouraging interaction.

Social Perception

A Healthy Hero, Trustworthy, Delicious Surprise, Family-Friendly, Slightly Premium (but worth it), Innovative & Modern

Copy Examples

• •Sweet cravings hitting hard? 🍑✨ Dive into our Sour Peach Hearts! All the tangy, juicy flavour you love, with NO added sugar and a boost of gut-lovin' prebiotic fibre. Snacking just got a whole lot sweeter (and smarter!). #FUNDAYFunday #SourButSweet #GuiltFreeGoodness
• •Tired of the sugar crash? Make every day a FUNDAY with our naturally delicious sweets! 🍬 Packed with flavour, not sugar, and made with ingredients you can actually pronounce. Feel good about your treats! Shop the range now 👉 [Link] #NaturalSweets #NoAddedSugar #HealthyIndulgence
• •Rate my FUNDAY lolly haul! 🤩 Which one would YOU grab first? Fruity Gummy Snakes or Raspberry Gummy Frogs? Let me know! 👇 #FUNDAYSweets #LollyHaul #TasteTest #SweetToothSatisfied
• •Hello Sunshine! ☀️ Ready to add a little more FUN to your day? We believe treats should be joyful, not guilt-ridden. That's why our FUNDAY sweets are bursting with natural flavours and packed with prebiotic goodness. Discover your new favourite way to indulge! #SweetenYourDay #FUNDAYLifestyle
• •All Fun, No Nasties! Enjoy Your Favourite Lollies, Reimagined. ✨ Natural Ingredients. No Added Sugar. Pure Joy in Every Bite. #FUNDAYNaturalSweets #TreatYourselfWell