Brand Tone

Whimsical, creative, and nostalgic. Friendly and approachable, emphasizing collaboration. Celebratory and fun-loving, with an authentic "small handmade brand" feel.

Brand Values

• •Creativity and Originality
• •Handmade Quality
• •Celebration in Everyday Life
• •Community and Collaboration

Best Practices

• •Emphasize "Handmade" and "Art": Always highlight the craftsmanship. Use terms like "handmade," "artisan," "custom-created," and "unique piece" to differentiate from mass-produced competitors and justify the premium quality.
• •Use Celebratory and Evocative Language: Incorporate words that evoke happiness, nostalgia, and fun. Phrases like "ready to party," "add a pop of fun," "vintage-inspired," and "dreamy aesthetic" reinforce the brand's whimsical tone.
• •Tell the Founder's Story: Weave Caitlin Holcomb's story into the copy where appropriate. Mentioning the brand's origins and the passion behind it builds authenticity and connects with customers who value supporting small businesses.
• •Blur the Lines Between Party and Home: Consistently push the core message that FUN CULT products are not single-use. Write copy that encourages customers to envision the banners in their "everyday spaces," like living rooms, kids' rooms, and offices.
• •Engage the Community: Use calls-to-action that invite collaboration and conversation. Ask questions like, "What would your custom banner say?" or "How do you celebrate the everyday?" This fosters the "cult" following of fans who share the brand's values.

Social Perception

Perceived as a charming and reputable small business specializing in unique, high-quality handmade decor. It is seen as a go-to source for custom party items that double as lasting home decoration, associated with celebratory events, and an authentic, founder-led business passionate about its craft.

Copy Examples

• •Why limit the party to just one day? Our 'HAPPY BIRTHDAY' Fringe Banner is designed to be the life of the party and the art in your home long after the cake is gone. Handmade, vintage-inspired, and ready to hang around for all the fun. #FunCult #FringeBanner #PartyDecor #HandmadeHomeDecor #CelebrateEveryday
• •Meet the banner that blurs the line between a party and a permanent collection. Each fringe is placed with intention, each color chosen to inspire joy. This isn't just decor; it's a daily reminder to find the fun in everything. Perfect for your living room, your office, or your next big bash.
• •Don’t just decorate. Start a FUN CULT.
• •Planning a last disco bachelorette? A dreamy wedding? Or just want to make your workspace sparkle? FUN CULT offers custom, handmade fringe banners that tell your story. Collaborate with us to create a unique piece that you'll treasure forever. Shop our collection now!
• •From this... to THIS! Watch us create a custom fringe banner for a dream wedding. What would your banner say? #CustomDecor #WeddingInspo #Handmade #FunCult #SmallBusiness