Brand Tone

Rebellious & Edgy, Creative & Experimental, Inclusive & Empowering, Enthusiastic & Passionate, Innovative & Pro-Grade

Brand Values

• •Creativity & Self-Expression
• •Innovation
• •Quality & Performance
• •Individuality & Non-Conformity
• •Ethical Practices
• •Community

Best Practices

• •Embrace the 'Weird-Doer' Voice: Use language that speaks directly to the creative, unconventional individual. Words like 'rebellion,' 'unleash,' 'defy,' 'create without caution,' and 'misfit spirit' align with this.
• •Highlight Innovation and Solutions: Clearly articulate how Function of Vex products are different and solve specific problems for nail artists (e.g., 'non-wipe,' 'airbrush-free,' 'pro-grade').
• •Foster Community and Inclusivity: Use welcoming and empowering language. Encourage user-generated content and celebrate the artistry of customers. Make it clear the products are for everyone from beginners to pros who feel like 'outsiders.'
• •Maintain an Enthusiastic and Passionate Edge: Let genuine excitement for nail art and creativity shine through. Use vivid descriptions and an energetic tone.
• •Be Bold but Accessible: While the brand has an edgy, rebellious feel, ensure the copy is still clear, easy to understand, and inviting, especially when explaining product benefits or usage.

Social Perception

Highly Positive among Users, Innovative and Unique, Artist-Focused, Cult Following

Copy Examples

• •Product Launch (New 3D Gel): Tired of the same flat dimension? **Sculpt your rebellion.** Our new [Product Name] 3D Gel is here. Non-wipe, ultra-bold, and ready for your wildest creations. Create without caution. #FunctionOfVex #3DNailArt #NailInnovation
• •Brand Ethos (Instagram Post): For the misfits, the rule-breakers, the late-night tinkerers. We see you. We are you. Function of Vex: Pro-grade nail art supplies for your wonderfully weird spirit. #FunctionOfVex #EverydayArtist #CreateWeird
• •Community Spotlight (Facebook Post): Mind. Blown. 🤯 Check out this insane look by @[ArtistTag] using our 'Heavy Metals' Chrome Palette! Your creativity fuels us. Tag us in your F(Vex) masterpieces for a chance to be featured! #FunctionOfVex #NailArtCommunity #ChromeNails #FvexFeature
• •Benefit-Driven (Website Product Description for a Top Coat): Seal your art. Shield your statement. Our Hi-Def Topcoat isn't just a finish; it's armor for your expression. Unshakeable shine, zero compromise. Because your nails deserve to be as bold as you are. #FunctionOfVex #TopCoat #NailProtection #VeganNails
• •Promotional (TikTok Video Caption): Why blend in when your nails can scream? 🤘 Our [Collection Name] is packed with shades that defy the ordinary. Get yours and let your true colors explode. Link in bio. #FunctionOfVex #NewCollection #NailArtSupplies #ExpressYourself #OddlySatisfyingNails