Brand Tone

Scientific yet Accessible, Caring and Empathetic, Authoritative and Trustworthy, Passionate and Dedicated

Brand Values

• •Science-Backed Efficacy
• •Quality and Safety
• •Animal Well-being
• •Transparency and Education
• •Customer Service and Partnership

Best Practices

• •Prioritize Scientific Accuracy with Clarity: Always back claims with research and explain complex concepts (like apoptosis) in simple, understandable terms for pet owners, while providing more in-depth information for veterinary professionals.
• •Emphasize a Deep Love and Respect for Dogs: Let genuine care and empathy for animals shine through in the language. Use words that convey warmth, loyalty, and dedication, reflecting the idea that pets are family.
• •Maintain Authority Through Transparency: Consistently highlight the use of human-grade ingredients, FDA-approved manufacturing, veterinary formulation, and rigorous testing to reinforce trust and credibility. Avoid making exaggerated claims; stick to supportable benefits.
• •Educate, Don't Just Sell: Position content as a valuable resource for pet owners and veterinarians. Share knowledge about pet health, the science behind the products, and the importance of quality ingredients, empowering them to make informed decisions.
• •Develop a Style Guide: Create a comprehensive style guide that outlines key terminology (e.g., "dietary apoptogens," "human-grade"), preferred phrasing, the appropriate balance between scientific and emotional language, and the overall voice. Ensure all content creators adhere to this guide for consistency across all platforms.

Social Perception

Trusted by Professionals, Positive Customer Experiences (Product Specific), High-Quality Association, Dedicated to Pet Health, Slightly Premium/Clinical

Copy Examples

• •Headline: Support Your Dog's Cellular Health, Naturally. Body: At Functional Nutriments, we delve deep into the science of well-being. Our Apocaps® formula, crafted with human-grade dietary apoptogens, is designed to support your dog’s natural cellular renewal processes. Because a healthy life starts at the cellular level. Learn more about the science of apoptosis on our website. Tone Used: Scientific yet Accessible, Authoritative.
• •Headline: More Than Just Supplements. It's a Promise to Your Best Friend. Body: We know your dog is family. That’s why we’re obsessive about the quality and safety of every supplement we create, like our popular EverPup daily powder. Human-grade ingredients, vet-formulated, and made with the same love you give your furry companion. Because they deserve nothing less. Tone Used: Caring and Empathetic, Passionate.
• •Headline: The Science of a Happier, Healthier Dog. Body: Functional Nutriments was founded by veterinarians and PhDs dedicated to one thing: improving your dog's quality of life. Our unique nutraceuticals are rooted in cutting-edge research and a deep understanding of nature's patterns to support their natural vitality. Trust the experts to help your dog thrive. Tone Used: Authoritative and Trustworthy, Scientific.
• •Headline: What Makes Our Ingredients Different? Human Standards. Body: We believe your dog deserves the same quality you’d expect for yourself. That’s why all Functional Nutriments supplements are made with premium, human-grade ingredients in FDA-inspected facilities. No compromises, just pure, effective support for your cherished companion. Tone Used: Trustworthy, Transparent.
• •Headline: Partnering with Vets for Your Dog's Best Life. Body: Functional Nutriments is committed to supporting veterinary professionals with scientifically formulated supplements. Our products, like Nutrocept, are designed to aid in comprehensive patient care. Explore our Vet Portal for detailed research and resources. Tone Used: Professional, Authoritative.