Brand Tone

Playful and Fun, Engaging and Community-Oriented, Exciting and Thrilling, Family-Friendly and Inclusive

Brand Values

• •Fun and Entertainment
• •Family and Togetherness
• •Joy and Excitement
• •Community
• •Quality and Novelty
• •Luck and Good Fortune

Best Practices

• •Embrace Playful Language: Use enthusiastic words, exclamation points (sparingly for impact), and relevant emojis to convey fun and excitement. Keep sentences relatively short and punchy.
• •Focus on the "Fun" and "Joy": Continuously reinforce the core brand value of providing a joyful and entertaining experience. Highlight the thrill of the catch and the happiness of winning.
• •Encourage Interaction and Community: Ask questions, run polls, encourage tagging friends, and feature user-generated content. Use inclusive language like "FunClawers" or "our community."
• •Be Relatable and Authentic: Acknowledge the ups and downs of playing claw machines (like the "near misses") to build rapport, but always circle back to the fun aspect.
• •Maintain Visual Consistency: Ensure that the visuals (images, videos) accompanying the copy also reflect the bright, colorful, and exciting atmosphere of Funclaw locations and the appeal of the prizes. Their TikTok videos do this well.

Social Perception

Seen as a fun activity, good for families and all ages, accessible, and has an engaging online presence. Mixed opinions on fairness/value.

Copy Examples

• •Mall day looking a bit meh? 🤷‍♀️ Flip that frown upside down at Funclaw! 🎉 Grab a buddy, test your skills, and #CaptureTheFun with our awesome prizes! Who knows what you'll snag today? 😉
• •🔥 FRESH ALERT! 🔥 We've just stocked our machines with the CUTEST new plushies and coolest gadgets! 🧸✨ Run, don't walk, to your nearest Funclaw – these won't last long! Tag a friend who NEEDS these! 👇 #FunclawFinds #NewPrizes
• •Weekend plans? Sorted! 😎 Bring your A-game (and your lucky charm!) to Funclaw for an epic session of prize-grabbing fun! 🏆 Perfect for family outings, friendly rivalries, or just treating yourself! See you there! #FunclawWeekend #Playtime
• •Think you're the ultimate Claw Master? 💪 Show us what you've got! Join our [Event Name] this week at [Location] for a chance to win BIG and score bragging rights! 🤩 Tag your pics with #FunclawChallenge – we love to see your wins! #MyEpicCatch
• •That feeling when the claw *almost* grabs your dream prize... then does a little dance and drops it. 😭 Don't give up, FunClawers! Persistence (and maybe a little luck 😉) pays off! What's been your most heartbreaking Funclaw moment? Share below! 👇 #ClawMachineStruggles #FunclawFun