Tono de Marca

Humorous, Playful, and Relatable

Valores de Marca

• •Humor and Joy
• •Love for Cats
• •Community
• •Self-Expression

Mejores Prácticas

• •Embrace the "Cat-Lingo": Consistently use cat-related puns and language (e.g., "purrfect," "meow-nificent," "feline fine," "cat-titude"). This reinforces the brand's playful identity and makes the copy instantly recognizable.
• •Speak from the "We" of Cat Lovers: Write copy as if you are part of the club. Use inclusive language like "We all know that feeling when..." or "If you have a cat, you get it." This builds an immediate rapport and sense of community.
• •Focus on the Feeling, Not Just the Fabric: While mentioning shirt quality is important, the primary focus of the copy should be on the emotional reaction—the humor, the relatability, and the pride of being a cat owner. Sell the joke first, then the shirt.
• •Keep it Short, Witty, and Scannable: In social media feeds and product descriptions, use short sentences, bullet points, and witty one-liners. The audience is there to be entertained, so the copy should be as quick and impactful as a meme.
• •Turn Observations into Content: Pay attention to common cat behaviors and the daily life of cat owners. Use these specific, relatable scenarios as the foundation for new designs, ads, and social media posts. This ensures the content always feels authentic and fresh.

Percepción Social

Fun and Desirable, Authentic to its Niche, Emerging and Engaging

Ejemplos de Copy

• •Your cat’s attitude, now on a t-shirt. We know you're not a regular cat parent, you're a cool cat parent. Our tees are made for the moments when your cat is being a weirdo and you can't help but laugh. Find your new favorite shirt and wear your cat-titude with pride. CTA: Shop the Chaos
• •Celebrate the little artist-in-residence who redecorates your table with gravity. This ultra-soft tee is the official uniform for professional object-movers (and their humans). It’s comfy, durable, and 100% approved by cats who believe in chaos.
• •Psst... We made a shirt about your cat.
• •(Video shows a popular cat meme, then flashes to a related t-shirt design) Caption: Your cat thinks this is a documentary. Tag someone who needs this tee. #CatLife #FunCatTees #FunnyCats #CatMemes
• •(Image showing two different t-shirt designs) Text: What's the vibe for today? Poll Options: [A] Adorable Chaos [B] Professional Cat Cuddler