Brand Tone

Playful and Whimsical, Aspirational and Luxurious, Fun-loving and Social, Carefree and Escapist, Confident and Trendy

Brand Values

• •Joy and Fun
• •Quality and Design Excellence
• •Originality and Innovation
• •Customer Connection (as family)
• •Creating Memorable Experiences
• •Responsible Manufacturing
• •Accessibility (with Float Life)

Best Practices

• •Embrace Playful Language: Use vibrant, energetic words. Don't be afraid of a little wit or a touch of whimsy. Think "epic," "legendary," "unleash," "iconic," "vibe."
• •Focus on the Experience, Not Just the Product: Sell the feeling of joy, escape, and creating memories. Highlight the "unbridled joy" and "restorative powers of truly kicking back."
• •Keep it Aspirational but Inclusive: While showcasing luxury and style, ensure the tone feels inviting and achievable. The "Float Life" collection is a good example of extending this inclusivity.
• •Use Social-Forward Language: Incorporate a conversational style that resonates with social media audiences. Use relevant hashtags and encourage user interaction by asking questions or prompting shares.
• •Maintain Visual-Verbal Harmony: Ensure the copy complements the bright, colorful, and fun-filled imagery Funboy is known for. The words should evoke the same feelings as the visuals.

Social Perception

Fun and Stylish, High Quality (Generally), Premium/Expensive, Innovative and Trendsetting, Hit-or-Miss Quality Control/Customer Service, Associated with Celebrities and Influencers

Copy Examples

• •Headline: Make Your Next Getaway Unforgettable. Body: Turn the tide on ordinary. With Funboy, you’re not just floating, you’re making a statement. Dive into luxury, unleash the fun, and create those sun-soaked memories that last long after summer fades. Your epic downtime starts now.
• •Headline: Weekend Forecast: 100% Chance of Fun. Body: Grab your crew, inflate the awesome, and let the good times roll. Funboy’s iconic floats are your VIP pass to a legendary weekend. Because life’s too short for boring pool days. #Funboy #FloatLife
• •Headline: Ordinary is Overrated. Elevate Your Escape. Body: Why just chill when you can make waves? Funboy delivers Insta-worthy designs and a premium experience, turning any patch of water into your private paradise. Unplug, unwind, and unleash your inner funboy.
• •Headline: Gift The Vibe. Body: Know someone who deserves an upgrade to their R&R? A Funboy float isn't just a gift, it's an invitation to more joy, more sun, and more unforgettable moments. Be the reason their next pool day is epic.
• •Headline: Summer's Calling (It Wants You on a Funboy). Body: Answer the call with the ultimate in poolside luxury and playful design. From solo lounging to party-starting statement pieces, we bring the art of fun to your favorite season. What are you waiting for?