Brand Tone

Playful, Creative, Celebratory, Friendly, Enthusiastic

Brand Values

• •Celebration
• •Personalization
• •Creativity
• •Joy and Happiness
• •Customer Focus/Satisfaction
• •Quality/Care

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., playful, enthusiastic, friendly), key messaging points, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. For Funbox by Eli, this is likely parents, gift-givers, and those planning celebrations. The language should resonate with their excitement and needs.
• •Use Consistent Language and Keywords: Regularly use words and phrases that reflect your brand's personality (e.g., "fun," "joy," "surprise," "magic," "personalized," "celebration"). This reinforces brand identity.
• •Be Authentic and Human: Especially for a brand seemingly run by an individual ("Eli"), let that personality shine through. Use a conversational style, share behind-the-scenes glimpses (as seen on TikTok), and engage genuinely with comments and messages.
• •Review and Adapt: Regularly review your copy across all platforms (social media, website, ads) to ensure it aligns with the defined tone and values. Be open to adapting as the brand evolves or as you learn more about what resonates with your audience.

Social Perception

Positive, Niche Provider, Community-Oriented

Copy Examples

• •Instagram Post Caption (Showcasing a new themed box): Unbox pure magic! ✨ Our latest [Theme Name] Funbox is bursting with joy and personalized surprises, ready to make your little one's celebration unforgettable. Swipe to see the fun inside! #FunboxByEli #KidsParties #PersonalizedGifts #SurpriseBox #PartyIdeas
• •Facebook Ad Copy (Targeting parents planning birthdays): Planning a special birthday? Let Funbox by Eli bring the FUN! 🥳 We create unique, themed surprise boxes and party decor tailored to your child's dreams. Less stress, more smiles! Message us to brainstorm your perfect party. #BirthdayFun #CustomPartyBox #CelebrateInStyle #FunDelivered
• •Website Banner (If the site were active): Funbox by Eli: Your Celebration, Perfectly Personalized! Discover handcrafted surprise boxes and themed party essentials that spark joy.
• •TikTok Video Concept/Overlay Text (Quick reveal of a box being packed): (Video: Fast-motion of hands carefully placing themed items into a colorful box) Text Overlays: Crafting happiness, one Funbox at a time! 🎁✨ Eli's workshop is buzzing! What theme should we do next? 👇 #FunboxMagic #PersonalizedSurprise #TikTokMadeMeBuyIt #GiftIdeas
• •Email Newsletter Snippet (Announcing seasonal specials): Get Ready for [Season/Holiday] Fun! 🍂🎃 Make your [Holiday] gatherings extra special with our limited-edition Funboxes! Each one is packed with creative surprises and festive cheer, all lovingly personalized by Eli. Pre-order yours today and let the fun begin! #SeasonalSurprise #HolidayFunbox #FunboxByEli