Brand Tone

Humorous/Witty, Satirical, Informal/Colloquial, Engaging/Community-focused, Bold/Provocative (mildly)

Brand Values

• •Fun/Entertainment
• •Authenticity (in fan culture)
• •Community
• •Originality/Creativity
• •Passion for Football

Best Practices

• •Embrace Football Vernacular (but keep it witty): Use common football slang, phrases, and references that resonate with fans, but always add the FUMS humorous or satirical twist. Don't just state facts; make them funny.
• •Prioritize Humor and Satire: Every piece of copy, from product descriptions to social media posts, should aim to elicit a smile or a knowing nod. If it’s not funny or at least witty in the context of football, it's not FUMS.
• •Be Conversational and Informal: Write as if you're chatting with a fellow fan at a bar or in the stands. Avoid overly formal or corporate language. Use contractions and a direct, approachable style.
• •Stay Current with Football Banter: Football culture is dynamic. Keep up with current events, memes, and talking points in the football world to ensure the humor is timely and relevant. This shows you're part of the ongoing conversation.
• •Foster Community Interaction: Encourage engagement by asking questions, running polls with a humorous FUMS twist, and responding to comments in the brand's witty voice. Make fans feel like they are part of an exclusive, fun-loving club.

Social Perception

As an extension of FUMS Magazin, Fun and Relatable, For Fans, By Fans (implicitly), Niche but Strong Appeal, Good Quality for Novelty Items

Copy Examples

• •Let's be honest, some seasons are drier than others. At least your new favorite tee is always a winner. Wear your truth (and superior humor) proudly. #FUMSSpass #EmptyCabinetClub
• •Still trying to figure out that VAR call from last Saturday? Us too. At least your coffee will be consistently good in this mug. Fuel your weekly football bewilderment. #FUMS #VARComedy #NeedMoreCoffee
• •Winter matches: freezing cold, questionable football, but your head? Toasty. And stylishly sarcastic. Priorities, people. Grab the beanie, endure the game. #FUMSSmart #StadiumSurvivalGear
• •Your club might disappoint you, your bets might fail, but our gear? It's always here to make you chuckle. FUMS Shop: Turning football frustrations into wearable wit since [Year FUMS Magazin Started]. Link in bio for your dose of fun. #FootballMustBeFun #FUMS
• •Can't decide if it was offside or just plain offensive? Contemplate life's big football questions with the comfiest, funniest socks in the game. Perfect for pacing nervously during tense matches. #FUMSStepUpYourSockGame #FootballPhilosophy