Brand Tone

Professional and Reliable, Passionate and Knowledgeable, Community-Oriented, Direct and Product-Focused

Brand Values

• •Customer Satisfaction
• •Passion for Comics and Pop Culture
• •Reliability and Trustworthiness
• •Accessibility

Best Practices

• •Prioritize Clarity and Professionalism: Ensure all communications are clear, grammatically correct, and reflect a professional yet approachable demeanor.
• •Show, Don't Just Tell, Your Passion: Instead of just saying "we love comics," let it show through detailed product descriptions, curated collections, or blog posts about comic culture (if applicable).
• •Emphasize Reliability: Highlight fast shipping, secure packaging, and excellent customer service in your messaging. Use customer testimonials to back this up.
• •Maintain a Consistent Voice Across Platforms: Whether it's the website, social media, or email newsletters, the tone should be recognizable as Alastor's.
• •Understand Your Audience: Speak their language. Use terminology and references that resonate with comic and manga enthusiasts, while remaining accessible to newcomers.

Social Perception

Trusted Retailer, Established Institution (especially for physical stores), Distributor Role, Potential Confusion

Copy Examples

• •Headline: Your Next Comic Adventure Starts Here. Body: At Alastor, we're as passionate about comics as you are. Discover rare finds, the latest releases, and all your favorite series, delivered with care right to your door. Because every story matters.
• •Headline: Decades of Comics, Delivered. Body: For years, Alastor has been a trusted name in the Italian comic scene. We bring that same dedication to our online store, ensuring quality, reliability, and a touch of magic in every order.
• •Headline: More Than Just a Store, It's a Universe. Body: Dive into the vast universe of comics, manga, and collectibles with Alastor. From epic sagas to indie gems, find your next obsession with a partner who understands your passion.
• •Headline: The Collector's Choice. Body: Searching for that elusive issue or the perfect condition collectible? Alastor is dedicated to providing top-quality products and meticulous shipping, so your treasures arrive safe and sound.
• •Headline: Fuel Your Fandom. Body: Whether you're a seasoned collector or new to the world of comics, Alastor provides the fuel for your fandom. Explore our curated selections and enjoy a seamless shopping experience.