Brand Tone

aspirational, professional, and technologically authoritative

Brand Values

• •Performance and Precision
• •Innovation
• •Authenticity and Trust
• •Excellence and Premium Quality

Best Practices

• •Lead with the 'Champion Proven' Angle: Always leverage powerful endorsements like 'Trusted by Tiger' or 'Official Simulator of the PGA TOUR' to build immediate credibility in headlines and descriptions.
• •Translate Technology into Tangible Benefits: Explain complex features by connecting them to clear benefits, such as 'experience real ball flight with zero delay' to show how technology improves the game.
• •Maintain a Premium and Confident Voice: Use strong, declarative language with words like 'unmatched', 'industry-leading', and 'ultimate' to reinforce the brand's top-market position.
• •Balance Aspiration with Accessibility: While aspirational, ensure copy for consumer products like the KIT Launch Monitor is accessible, emphasizing how 'Tour-level' technology helps serious amateurs.
• •Focus on the Complete Experience: Highlight the full experience Full Swing offers, including entertainment, family fun, game improvement, and the luxury of a personal golf hub, not just hardware.

Social Perception

Full Swing is perceived largely positively, divided between its 'best of the best' luxury full simulators and its 'Tour-caliber accuracy' KIT launch monitor. It is seen as a key innovator pushing technological boundaries in golf, validated by high-profile endorsements and its role in major golf initiatives like TGL and the Netflix series 'Full Swing'.

Copy Examples

• •The Game's Greatest Champions Trust Full Swing. It's Your Turn. Experience unparalleled accuracy and realism with the same technology used by Tiger Woods.
• •Stop guessing. Start improving. The Full Swing KIT delivers 16 points of real-time club and ball data, powered by machine-learning-enhanced radar. The feedback you need, the accuracy you demand. Link in bio to analyze your game.
• •Subject: Unlock New Revenue with the Official Simulator of the PGA TOUR
• •Don't let the weather dictate your practice. With a Full Swing simulator, every day is a perfect day for golf. Play the world's most iconic courses from the comfort of your home and get instant feedback on every shot.
• •More Than a Simulator. It's Your Personal Clubhouse. From major championship courses to over 30 multisport games, create an unforgettable entertainment hub for family and friends.