Brand Tone

Empowering & Supportive, Accessible & Friendly, Professional & Quality-Oriented, Informative & Educational

Brand Values

• •Entrepreneurship Empowerment
• •Quality and Value
• •Customer Support and Education
• •Community Building
• •Innovation and Variety

Best Practices

• •Always Emphasize Empowerment: Frame product descriptions and marketing messages around how they help the customer achieve their entrepreneurial or creative goals. Use encouraging and supportive language.
• •Maintain an Educational and Helpful Stance: Regularly share tips, tutorials, and answer customer questions clearly and patiently across all platforms. Position the brand as a knowledgeable guide.
• •Be Approachable and Friendly, Especially on Social Media: Use a conversational tone, emojis where appropriate, and engage directly with your audience. Foster a sense of community.
• •Highlight Quality and Value Proposition: Clearly communicate the benefits and quality of the products without being overly technical. Explain how good materials lead to better end-products for their businesses.
• •Be Consistent Across All Channels: Ensure the tone used on the website, social media posts, email marketing, and even customer service interactions is aligned. Develop a simple brand voice guide for anyone creating content.

Social Perception

As a Supplier for Entrepreneurs, Resource for Learning, Positive (Based on available interactions), Recognized in the Chilean Market

Copy Examples

• •Headline: Unlock Your Creative Business! Everything You Need to Start Sublimating Today. Body: Dreamt of launching your own personalized products business? At Full Sublimación, we don't just sell machines and supplies; we empower your entrepreneurial spirit. Explore our range and let's bring your ideas to life! #EmprendeConFullSublimacion
• •Headline: Quality Inks, Vibrant Results. Don't Compromise on Your Creations. Body: Your designs deserve the best. Our premium sublimation inks ensure every print is vivid, lasting, and professional. Because quality in, means quality out. Shop now and see the difference!
• •Headline: Got Questions? Our Sublimation Experts Are Here to Help! Body: New to sublimation or facing a tricky project? The Full Sublimación team and our 'Academia Sublimación' are your partners in success. From choosing the right heat press to mastering techniques, we've got your back.
• •Headline: More Than Just a Store: Join the Full Sublimación Creative Community! Body: Share your projects, get inspired, and learn with fellow sublimation enthusiasts! Follow us on Instagram @fullsublimacioncl and Facebook for tips, tutorials, and a dose of daily creative motivation. Let's grow together!
• •Headline: Cyber Deal Alert! Your Chance to Start That Sublimation Business is NOW. Body: Been waiting for the perfect moment? It’s here! Amazing deals on starter kits and essential supplies for a limited time. Turn your passion into profit with Full Sublimación.