Brand Tone

Practical & Solution-Oriented, Confident & Knowledgeable, Proud & Patriotic, Community-Focused & Engaging, Direct & Informative

Brand Values

• •Quality & Durability
• •Innovation
• •Ease of Use & Simplicity
• •Customer Satisfaction
• •American Made
• •Support for Veterans
• •Functionality & Versatility

Best Practices

• •Emphasize Durability and Quality: Consistently use words like "robust," "heavy-duty," "built to last," "lifetime," and "premium materials" to reinforce the product's core strength.
• •Highlight "Made in USA" & "Veteran Owned": Integrate these key brand identifiers naturally into website copy, social media bios, and product descriptions to connect with the target audience's values.
• •Speak the "Shooter/Hunter Language": Use terminology and address pain points that resonate with the target audience (e.g., "hear the ping," "spall deflection," "trophy room," "man cave," "AR500").
• •Maintain a Confident, Solution-Oriented Voice: Position the brand as an expert problem-solver. Copy should be direct, informative, and clearly explain how the products benefit the user. Focus on functionality and the end result (e.g., "save space," "easy setup," "perfect display").
• •Showcase Customer Success & Community: Regularly feature customer testimonials, photos, and videos. Engage with comments and questions promptly and positively to reinforce the community aspect and build trust.

Social Perception

Positive & Respected, Reliable Problem-Solver, Supportive of the Hunting/Shooting Community, Good Value

Copy Examples

• •Headline: Stop Wasting Wall Space. Start Showcasing Your Trophies. Body: Tired of cluttered walls and mounts gathering dust? The Full Range Hanging System offers a revolutionary way to display your prized bucks, utilizing corner spaces and multi-mount designs. Easy to install, American-made, and built to last. Your trophies deserve this. Call to Action: Shop Systems & Reclaim Your Space!
• •Headline: Hear the Ping, Not the Rattle. The Last Target Hanger You'll Ever Buy. Body: Full Range Hanging Systems: Designed by shooters, for shooters. Our AR500 hanging hooks ensure maximum target sound and longevity. Quick setup, incredible durability, and proudly Made in the USA. Focus on your shot, not your gear. Call to Action: Upgrade Your Range Today!
• •Headline: Veteran Owned. Shooter Designed. American Made. Body: At Full Range Hanging System, we build more than just target hangers and trophy mounts; we build solutions born from experience. Experience the difference quality engineering makes. Secure, versatile, and lifetime durable. Call to Action: Discover the Full Range Difference.
• •Headline: Your Man Cave, Elevated. The Smartest Way to Display Your Success. Body: Transform your trophy room with Full Range Hanging Systems. Our innovative designs allow 180-degree rotation and space-saving configurations, turning any wall or corner into a stunning display. Easy setup, all hardware included. Call to Action: Customize Your Perfect Trophy Display!
• •Headline: Frustration-Free Target Setup. More Range Time, Less Hassle. Body: Say goodbye to flimsy stands and complicated setups. The Full Range Hanging System provides a simple, effective, and incredibly durable solution for your AR500 steel targets. Spend less time setting up and more time shooting. Call to Action: Get Your Full Range System Now!