Brand Tone

Playful & Creative, Passionate & Enthusiastic, Approachable & Friendly, Quality-Conscious & Craft-Oriented, Bold & Unique

Brand Values

• •Quality & Craftsmanship
• •Sustainability & Natural Ingredients
• •Creativity & Innovation
• •Customer Enjoyment & Versatility
• •Passion & Authenticity

Best Practices

• •Embrace Playful Language: Use evocative and sensory words. Incorporate lighthearted phrases like "sip, sip, hooray!" or "fun and flirty."
• •Highlight the Craft & Quality: Consistently mention "handcrafted," "small-batch," "sustainably sourced," and "premium ingredients" to reinforce the commitment to quality.
• •Weave in the Founder's Story: Reference the pastry chef background and passion for unique flavors to add authenticity and a personal touch. This creates a narrative that customers can connect with.
• •Encourage Versatility and Experience: Go beyond just describing the tea. Suggest different ways to enjoy it (hot, iced, mocktails) and connect it to moments of enjoyment or ritual.
• •Maintain an Enthusiastic and Approachable Voice: Write as if you're excitedly sharing something wonderful with a friend. Keep the tone warm, inviting, and passionate about the world of tea and flavor.

Social Perception

Positive among Wholesalers, Emerging Public Profile, Associated with Quality and Unique Flavors, Seen as a Passion-Driven Business

Copy Examples

• •Headline: Sip the Moonlight. Taste the Magic. Body: Forget boring. Our pastry chef founder dreams up tea blends that dance on your palate – bold botanicals, unexpected twists, and pure, handcrafted joy in every cup. Ready for a flavor adventure?
• •Instagram Caption: Brighten up your day (or night!) with our Strawberry Honeysuckle White Tea! 🍓🌸 A little bit sweet, a little bit floral, and a whole lotta love, handcrafted with the best sustainably sourced organic ingredients. How do you take your sunshine? Hot, iced, or maybe a cheeky mocktail? Share your sips! #FullMoonTea #TeaTimeMagic #BotanicalBliss
• •Product Description Snippet (for Appalachian Lady Grey): More than just a tea, it's a hug in a mug from the heart of the mountains. Our Appalachian Lady Grey is a playful wink to a classic, blending bold, premium loose leaf tea with a whisper of sunshine. Handcrafted in small batches because every sip deserves to be special.
• •Email Subject Line: Tired of the Same Old Steep? Unleash Bold Flavors! Body Snippet: At Full Moon Tea Company, we're on a mission to make your tea ritual extraordinary. Our founder, a pastry chef with a passion for the unexpected, crafts each blend with sustainably sourced, vibrant ingredients. Taste the difference passion makes. First-time sipper? Enjoy 10% off your journey into flavor!
• •About Us Page Excerpt: It started with a pastry chef's palate and a lifelong love for tea. Katie, our founder, doesn't just make tea; she crafts experiences. Each Full Moon blend is a story – bold, botanical, and always made with joy, sustainable ingredients, and a sprinkle of mountain magic. We believe luxury shouldn't be stuffy, it should be sipped and savored.