Brand Tone

Approachable, creative, and inspiring, blending calm and mindfulness with modern moodiness. Friendly, personal, and encouraging, fostering connection and genuine passion.

Brand Values

• •Creativity and Self-Expression
• •Community
• •Quality and Artistry
• •Inclusivity and Social Responsibility
• •Passion for the Craft

Best Practices

• •Lead with Passion and Personality
• •Embrace the "Moody" Aesthetic
• •Center the Community
• •Educate Gently
• •Maintain a Consistent Voice Across Platforms

Social Perception

Overwhelmingly positive, seen as a source of high-quality, uniquely beautiful yarn. Perceived as passionate, professional, reliable, and inspiring, with a loyal and connected customer base.

Copy Examples

• •Meet 'Storm Witch.' 🌪️✨ Lose yourself in deep, swirling blues and whispers of silver. We dreamt up this colorway during a late-night rainstorm, and it’s perfect for those projects that feel like a secret just for you. Hand-dyed in a small batch and ready to cast a spell on your needles. Available in the shop this Friday. What magic will you make with it?
• •Subject: Your Weekend Making, Wrapped in Moody Hues Body: Hi [Customer Name], There’s nothing quite like the feeling of a quiet moment, a cup of tea, and a project in your hands that feels like *you*. We’ve been so inspired watching our yarns transform in your hands. This week, we saw a #fullmoonfibres project that took our breath away (check it out on our Instagram!). It’s a beautiful reminder that we’re all connected by the threads we love. P.S. A fresh batch of Solar Sock yarn just hit the shelves.
• •Product Name: 'Hearthside' - Orbit DK Yarn Description: Remember the feeling of coming in from the cold? That’s Hearthside. A rich, comforting brown with deep, warm undertones and the slightest speckle of burnt orange, like embers glowing in a quiet room. Each skein is dyed by hand with intention and care, creating a truly unique canvas for your creativity. This DK weight yarn offers a soft, sturdy base perfect for cozy sweaters, hats, and shawls that feel like a hug.
• •Headline: Find Your Moody Color Story. Text: Your next project deserves more than just yarn. It deserves a story. Full Moon Fibres offers small-batch, hand-dyed yarns in modern, moody colorways that inspire creativity and calm. From deep, stormy blues to soft, earthy neutrals, find the skein that speaks to you. Shop our latest collection.
• •YouTube Podcast Intro Script: (Soft, calming music starts and fades) Hey everyone, and welcome back to the Full Moon Fibres podcast. It’s Allison and Jessica here, and we are so glad you’ve decided to spend a little time with us today. This week, we’re chatting about finding inspiration in unexpected places, showing off our latest knits, and, of course, we’ve got a little sneak peek of a new colorway we’re completely obsessed with. So grab your project, get cozy, and let’s talk yarn.