Brand Tone

Passionate & Enthusiastic, Authentic & Genuine, Community-Oriented, Edgy & Bold (with a touch of humor), Informative & Knowledgeable (implicitly)

Brand Values

• •Passion for Automotive & Motorcycle Culture
• •Authenticity & Individuality
• •Community & Camaraderie
• •Quality & Craftsmanship
• •Freedom & Adventure

Best Practices

• •Immerse yourself in the automotive and motorcycle world. Understand the lingo, the humor, and the unspoken rules. Authenticity is key.
• •Use "you" and "we" to create a sense of connection and community. Address them as fellow enthusiasts.
• •Use strong verbs, vivid descriptions, and an enthusiastic tone. Let your love for the culture shine through.
• •A bit of attitude and boldness can resonate well, but ensure it aligns with the core values of respect within the community.
• •Instead of saying you're passionate, demonstrate it through stories, customer features, and enthusiastic product descriptions. Use visuals to reinforce the message.

Social Perception

Positive Engagement, Seen as a Hub for Enthusiasts, Appreciation for Authenticity, Niche Appeal, Desire for More Interaction/Content (potential)

Copy Examples

• •Stop Dreaming. Start Wrenching. Your Garage Awaits.
• •Fuel your soul and wear it loud. This ain't just a tee, it's a statement. Built for those who live life in the red.
• •Check out @[customer_handle]'s insane build! 🔥 This is what Full Gas is all about – passion, grease, and a whole lotta throttle. Tag us in your ride! #FullGasGarage #CustomerRide #BuiltNotBought
• •New Gear Just Dropped. Get It Before It's Gone.
• •We're more than just a shop; we're a community fueled by octane and a relentless pursuit of speed. Full Gas Garage is for the builders, the riders, the dreamers who speak fluent horsepower.