Brand Tone

Friendly, Encouraging, and Modern, with a "Cool" and Relaxed Vibe

Brand Values

• •Creativity and Self-Expression
• •Well-being and Disconnection
• •Modernizing Tradition
• •Quality and Local Sourcing
• •Sustainability

Best Practices

• •Use an Encouraging and Inclusive Voice
• •Blend "Cool" with "Calm"
• •Tell the Story of "Why"
• •Emphasize French Quality and Sustainability
• •Keep it Personal and Relatable

Social Perception

Highly positive, positioning it as a desirable and reliable brand in the DIY craft space. Perceived as high-quality, beginner-friendly, trusted, curated, and community-oriented.

Copy Examples

• •Your screen can wait. Find your moment of calm in a busy world. Our embroidery kits are your perfect excuse to step outside, take a breath, and create something beautiful with your own two hands. No experience? No problem. Just good vibes and pretty threads. #Fukuri #DisconnectToCreate #ModernEmbroidery
• •Needlepoint, but make it cool. Forget dusty old patterns. This is needlepoint for your generation. Everything you need to create this modern "Chill" design is right here in the box. Perfect for customizing a cushion or just zoning out for a few hours. Ready to relax?
• •From Zero to Artist in One Afternoon. That feeling when you made it yourself? Priceless. Our all-in-one DIY kits have everything you need to get started, even if you've never threaded a needle. We re a proud French brand, committed to quality, sustainability, and helping you find your creative spark. Tap to discover your first project!
• •Disconnect. Sit down. Create. Welcome to the home of modern crafting. At Fukuri, we create trendy, all-inclusive DIY kits in France so you can enjoy a creative break, far from your screens. Explore our kits.
• •Psst... Your new favorite hobby is inside. ✨ Ready for a screen-free escape? We've got new kits that are perfect for quiet afternoons and creative hands. Let's make something!