Brand Tone

Professional and Authoritative, Passionate and Community-Oriented, Quality-Focused and Confident, Supportive and Solution-Oriented

Brand Values

• •Excellence
• •Integrity
• •Innovation
• •Safety
• •Durability & Longevity
• •Community & Passion
• •Customer Satisfaction & Support
• •Tradition & Legacy

Best Practices

• •Emphasize Quality and Durability: Consistently highlight the premium materials, superior craftsmanship, and long-lasting nature of FUJI Mats. Use terms like 'engineered,' 'premium,' 'high-performance,' and 'built to last.'
• •Speak from Experience (Authenticity): Reinforce the 'By Martial Artists, For Martial Artists' ethos. Share insights, tips, and stories that resonate with the martial arts community, demonstrating genuine understanding and passion.
• •Maintain Professionalism and Authority: Use clear, confident, and knowledgeable language. Back up claims with specifics about technology, safety features, and endorsements.
• •Focus on Solutions and Support: Frame copy around how FUJI Mats helps clients achieve their goals, whether it’s building a dream academy or providing a safe home training environment. Highlight customer support and design services.
• •Inspire and Elevate: Use aspirational language that connects with the dedication and pursuit of excellence inherent in martial arts. Showcase how FUJI Mats contribute to a higher standard of training and facility aesthetics.

Social Perception

Premium Quality, Trusted by Professionals, Investment in Excellence, Reliable and Supportive, Aspirational

Copy Examples

• •Headline: Elevate Your Academy. Empower Your Champions. Choose FUJI Mats. Body: More than just a mat, it's the foundation for greatness. FUJI Mats are engineered for superior safety, unmatched durability, and the performance today's martial artist demands. Built by martial artists, for martial artists – because we know what it takes to build a legacy. Design your dream dojo with the gold standard.
• •Headline: The Mat Matters: Feel the FUJI Difference. Body: From the first takedown to the final bell, the surface beneath you defines your training. Our unique foam core technology absorbs impact, while the non-slip surface provides exceptional grip for every discipline. Train harder, land safer, and focus on your art. Experience the FUJI advantage.
• •Headline: Your Vision, Our Expertise. Crafting World-Class Training Spaces. Body: Building your dream martial arts facility? Our dedicated specialists offer personalized design consultations and expert support every step of the way. From layout to installation, FUJI Mats is your partner in creating an environment that inspires excellence and reflects the quality of your instruction.
• •Headline: Tested by Legends. Trusted by Academies Worldwide. Built for You. Body: Join the ranks of elite athletes and renowned dojos who choose FUJI Mats. Our commitment to innovation and unwavering quality ensures your investment stands the test of time and the rigors of daily training. Because when it comes to your passion, compromise is not an option.
• •Headline: More Than Mats. It's a Commitment to the Martial Arts Journey. Body: For over 50 years, the FUJI name has been synonymous with martial arts excellence. We pour that passion and experience into every mat we create, ensuring your students train on a surface that’s as dedicated to their development as you are. Invest in quality, safety, and the future of your art.