Brand Tone

aspirational, supportive, and celebratory

Brand Values

• •Personalized Experience
• •Wide Selection & Inclusivity
• •Quality & Curation
• •Guidance & Expertise
• •Celebration of the Bridal Journey

Best Practices

• •Always Use Positive and Encouraging Language: Focus on words that evoke joy, excitement, beauty, and confidence. Avoid overly technical jargon unless explaining specific dress features clearly.
• •Emphasize the Personalized Experience: Highlight the role of the stylists, the private appointments, and the tailored guidance brides receive. Make them feel understood and catered to.
• •Speak Directly to the Bride's Dreams and Aspirations: Connect the dresses and the shopping experience to the overall dream of her wedding day. Use storytelling elements where possible.
• •Maintain a Supportive and Friendly Demeanor: Even in written communication, let the warmth and approachability of the brand shine through. Be inviting and reassuring.
• •Showcase Expertise with Humility: While highlighting the skill of the stylists and the quality of the gowns, ensure the focus remains on the bride and her happiness. The expertise is there to serve her vision.

Social Perception

go-to destination for brides-to-be in their region seeking a special and guided dress shopping experience

Copy Examples

• •Your dream dress is waiting. Let our expert stylists guide you to 'the one' in an unforgettable, private experience at Fuhrmanns. Book your journey to 'I do' today.
• •From timeless elegance to modern romance, find the gown that tells your unique love story. At Fuhrmanns, we celebrate every bride.
• •Feel radiant, confident, and utterly you. Discover a curated collection of stunning bridal gowns and accessories, with personalized attention every step of the way. Your Fuhrmanns moment starts now.
• •It's more than a dress; it's a feeling. Experience the magic of finding your perfect wedding gown in our beautiful Køge boutique. Let's create beautiful memories together.
• •Say 'yes' to a dress that truly reflects you. Our passionate stylists are here to make your bridal vision a reality, ensuring you shine on your special day. Explore Fuhrmanns.