Brand Tone

Friendly, reassuring, and focused on comfort and quality.

Brand Values

• •Quality
• •Customer Satisfaction
• •Comfort
• •Cuteness
• •Security

Best Practices

• •Emphasize reassurance by highlighting guarantees and security measures.
• •Showcase product curation and quality through specific details and benefits.
• •Incorporate elements of comfort and cuteness in product descriptions.
• •Focus on customer experience by highlighting support and satisfaction policies.
• •Align messaging with positive concepts associated with 'Jeito Zen,' such as peace and mindfulness.

Social Perception

A brand associated with positive concepts like peace, tranquility, and mindfulness, offering curated, high-quality products focused on comfort and customer satisfaction.

Copy Examples

• •"Discover our specially curated collection of items designed to bring a touch of zen to your everyday life."
• •"Shop with confidence knowing that your satisfaction is guaranteed. If you're not happy, we'll refund your money."
• •"Experience the comfort and cuteness of our hand-picked products, designed to brighten your day."
• •"Enjoy secure shopping and free shipping on all orders. We're here to provide professional support every step of the way."
• •"Quality proven products that will bring peace and tranquility to your day."